There are still many sellers who open stores on the cross-border platform Shopee. Many sellers will encounter a common problem during the operation process. They will find that the conversion rate of their products is not very high. So what should they do? How to improve the conversion rate of the store?
1. Attract the attention of buyers.
The main picture of the product is particularly important in this step. The main picture needs to attract buyers to click. There may be many Shopee novices who directly collect pictures at home and use them directly. In the later optimization, you need to change the picture to highlight the product features, usage, discount information, etc. Let buyers see the picture and have the impulse to click in. The most important thing is that the font must use the language of the corresponding website, not simplified Chinese.
2. Arouse the buyer’s interest in the product.
Buyers click, how to attract buyers to stay more and learn about our products? The key to this step is the product description. The content must highlight the issues that buyers are worried about, such as product features, usage, size, etc., and must also be in the local language.
3. Drain traffic through the Boost function of the Shopee platform.
The Boost function is an internal channel of the Shopee platform that can be clicked on the Myproducts page “Boost Now”. Shopee allows exposure of 5 products within 4 hours and forces them to be placed at the top of the category. Therefore, sellers can upload new products in batches through small batches, so that new products can rank first in the search of similar products, which is conducive to the continuous exposure of the store.
The most important thing is the click-through rate and conversion rate of the product itself, that is, the listing quality itself includes the quality of the main picture. Price setting. Ratinglike, etc. Especially the main picture, Shopee mainly focuses on mobile terminals, and mobile e-commerce has high requirements for the main picture, so sellers consider the design of the main picture more when they are new, including the Japanese and Korean styles, how to reflect the multiple styles on the main picture, etc.
4. Sign up for Shopee activities and interact with fans.
On the Shopee platform, the “Seller Center” in the backend of each station regularly launches event registration notifications. Shopee sellers can select qualified products to participate in the event after carefully reading the product selection requirements and price requirements of the event, and try to provide competitive prices to stimulate the overall traffic of the store.
Sellers need to know what causes the relatively low product conversion rate. In optimization, they can effectively promote the product conversion rate. After all, if there is only traffic but no conversion rate, then the store is not well operated.