For Amazon sellers, running traffic outside the site can quickly improve the ranking of products on Amazon, but when a large amount of traffic enters the detail page, the conversion rate will definitely decrease, affecting the conversion of Amazon products. So how to do a good job of off-site promotion of Amazon store products? Let’s take a look at the following strategies.
1. Advertising.
Sellers can put brand ads and texts in different reviews, such as elanceeew, fivver, etc.
2. Video drainage.
Sellers can put videos of their products on various video websites, such as Vimeo, YouTube, etc.
3. Social platform.
Social platform drainage is a common one. For example, Facebook, Twitter, and Pinterest are the most popular social platforms today. If sellers don’t understand this drainage method, they can learn some Facebook drainage example tutorials, Twitter drainage example tutorials, and Pinterest drainage tutorials.
4. Blog drainage.
Many people will do blog drainage. Although the effect is sometimes slow, it is still effective. If the seller wants to pay, the effect may be faster, that is, the seller’s advertisement will be placed in someone else’s blog, and each time it will be charged according to the number of clicks.
5. Lifehacker traffic.
Lifehacker ranks more than 300 in the world, and the traffic is very terrible. It depends on whether the seller will use it.
6. Community forum traffic.
Here I would like to briefly mention community forum traffic. It is effective, but it is not very large, but it is better than nothing.
7. Coupon station.
For some brands that are doing well, the traffic diversion effect of the coupon station will be better.
8. Deal station traffic diversion.
The traffic diversion effect of the deal station is very good, and the traffic is indeed large, but the conversion rate is not that high. The key still depends on the seller’s own products.
In short, off-site promotion will affect the conversion of Amazon products. How to promote can be carried out according to the above method. But it should be noted that the premise of off-site promotion is that the site has developed to a certain extent, and the off-site traffic diversion is to break through the existing traffic bottleneck.