See which store sells the best products, and then the sellers will follow suit. If there is no traffic and no business in the store, the sellers will fake orders to increase the collection, clicks, purchases and other data to drive actual purchases. This is a misunderstanding of many new Wish sellers. Here are some suggestions on how to operate Wish:
1. Fragmented thinking.
Fragmented ideas are fragments of location, time, and demand. How to use them on Wish? Answer: Everyone has solved the following problems, and the natural answer is correct:
a. How to make users actively look for your products in fragmented time?
b. How can you make users decide to buy your products within one minute?
c. How to provide customers with products and services that are praised through a small window?
d. How to cover all the fragmented time of users through all channels?
2. Fan thinking.
You must redefine the concept and value positioning of the brand to attract fans on the same channel, such as “Apple fans” and “rice fans”.
We must make the brand’s consumer group a warm spiritual home for fans. And the construction of our Facebook group is classic.
We must stimulate the enthusiasm and participation of fans. Xiaomi mobile phone released the miui system, and then upgraded it weekly according to the opinions of fans, so that Xiaomi mobile phones can be taken to a higher level. The opinions of Mijia were adopted, and the opinions of Mijia were adopted. Because Wish saves the link of talking to customers, but in the Facebook community, you can speak freely, help customers realize their good wishes, and participate in sales activities. From the photos they post to recommend products to their friends around them, it is a kind of participation.
3. Fast.
Because in the mobile Internet era, people’s online time has been extended from the past computer Internet time to more than 18 hours, so the time we gain and lose advantages may be equally short. This is because the problem we want to solve is how to quickly find a way to develop and coordinate the speed of the entire organization with the speed of users. You said that customers have to wait for dozens of days to buy items. At this speed, you can only be speechless.
4. Thought leadership.
It is not a product of the mobile Internet, but a real world. Few people can remember the second name. It is just a step on the mobile Internet. Therefore, how to establish the first position in the hearts of users, except for the brand, can only be the brand, follow the sale will be difficult to succeed.
The above are some suggestions for Wish operation shared with sellers, I hope it will be helpful to sellers. There are still many seller operation skills waiting for sellers to discover, so that the store can operate for a long time.