With the rapid development of global e-commerce, AliExpress, as a world-renowned cross-border e-commerce platform, provides merchants with a broad sales channel. However, to successfully sell products on AliExpress and attract more buyers, filling out the product list is a crucial step. This article will introduce the filling method and requirements of the AliExpress product list in detail.
First of all, when filling out the AliExpress product list, merchants need to provide detailed and accurate product information. This includes the name, brand, model, color, size, material, etc. of the product. Merchants should try to describe the characteristics and functions of the product in concise and clear language so that buyers can quickly understand the product. In addition, merchants also need to provide the main picture and other related pictures of the product to show the appearance and characteristics of the product.
When filling in the product name, merchants should choose a concise and clear name that can accurately describe the characteristics and uses of the product. Merchants can consider using some keywords to increase the exposure of the product in search engines. In addition, merchants can also choose appropriate brand names according to the characteristics of the product to increase the trust and brand value of the product.
For detailed information such as the model, color, size and material of the product, merchants should provide accurate data so that buyers can accurately select and purchase products. Merchants can provide clear size charts and color descriptions to help buyers better understand the specifications and appearance of the product.
Secondly, merchants need to fill in the price and inventory information of the product. Merchants should reasonably price products based on market demand and competition. Merchants can determine a competitive price through market research and competition analysis. At the same time, merchants need to update the inventory information of products in a timely manner to avoid buyer dissatisfaction due to sold-out.
Merchants can also choose to offer wholesale prices and preferential activities to attract more buyers. Wholesale prices can attract buyers who want to purchase in large quantities, while preferential activities can increase buyers’ desire to buy. Merchants can provide discounts, full reductions, buy-and-give discounts and other preferential methods according to different holidays and promotions to increase the competitiveness and sales of products.
Third, merchants need to fill in the logistics information of the product. Merchants should provide accurate shipping location and destination information so that buyers can understand the shipping time and cost of the product. Merchants can choose different logistics methods, such as express, air or sea, and decide the most suitable logistics method based on the weight and volume of the product.
Merchants can also provide free shipping or shipping discounts to increase the competitiveness of products. Free shipping can attract more buyers and increase the motivation to buy. Merchants can decide whether to provide free shipping or shipping discounts based on the cost of the product and market demand.
In addition, merchants are also required to fill in the quality and safety information of the product. Merchants should provide the product’s certification certificate and test report to prove that the product meets the relevant quality and safety standards. Merchants can increase the trust and competitiveness of their products by obtaining ISO certification, CE certification, FDA certification, etc.
Merchants can also provide product warranty and after-sales service information to increase buyers’ trust and motivation to buy. Merchants can provide the product’s warranty period and warranty policy, as well as the contact information for after-sales service. In this way, after purchasing the product, buyers can enjoy after-sales service with confidence, increasing their satisfaction and loyalty to the product.
Finally, merchants need to fill in the product description and keywords. Merchants should use concise and clear language to describe the characteristics, uses and advantages of the product. Merchants can attract buyers’ interest and purchases by describing the product’s functions, characteristics and applicable scenarios.