With the rapid development of the Internet, the cross-border e-commerce industry has taken off, especially in recent years due to the impact of the epidemic, which has led to a qualitative leap in the cross-border e-commerce industry. For all sellers engaged in cross-border e-commerce, product selection is a very important link, which is directly related to the profitability and market competitiveness of e-commerce companies. Today we will talk about what are the interview skills for cross-border e-commerce product selection in Thailand?
1. Market research.
Before entering the Thai e-commerce market, it is crucial to conduct market research. Understand market demand, trends and competitors, and clarify target audiences and market gaps. You can establish connections with local buyers, distributors, and agents by participating in local exhibitions, investment promotion meetings and other activities to understand market conditions and trends. In this way, you will not be ignorant during the product selection interview. Only when you know more in the early stage, you can quickly gain benefits in the later stage.
2. Product quality.
In the Thai e-commerce market, product quality is crucial. Consumers have higher and higher requirements for product quality. Therefore, in the process of product selection, we should focus on selecting products with stable quality and reasonable prices to meet the needs of consumers. At the same time, pay attention to the after-sales service and guarantee of the product, and provide consumers with a good shopping experience.
3. Product variety.
When selecting products for interviews, you must choose a rich and diverse range of products based on the needs of the Thai market and the preferences of consumers. You can also choose products related to local culture and traditions, or choose unique and innovative products to stand out in the market competition. For example, choose handicrafts, food, cosmetics, clothing, etc. with local characteristics. It should be noted that if there is no certain financial support, do not choose those unpopular products. Although the target users of such products are very precise, their audience groups are relatively small, and it is easy to make ends meet. After all, if you can think of it, others can definitely think of it. There must be a certain reason why others don’t sell it. Don’t try it easily.
4. Product price.
In the Thai e-commerce market, price is a very sensitive factor. Consumers will make purchasing decisions based on the price and cost performance of the product. Therefore, when selecting products, pay attention to the pricing of the product and choose products with reasonable and competitive prices to attract consumers’ desire to buy. Don’t choose products with too high prices, which can easily discourage sellers. If the price is too low, the seller’s profit will be reduced. Therefore, you need to consider many aspects when pricing the product.
5. Product supply chain.
When selecting products for interviews, you also need to consider the supply chain of the product. Many people will ignore this point. While considering the product supply chain, you also need to ensure the stability of product quality, price and supply. You can establish a long-term and stable cooperative relationship with suppliers to reduce procurement costs and risks.
The above is the relevant content of the interview skills for cross-border e-commerce in Thailand. In short, in the Thai e-commerce market, product selection is a key link. It is necessary to comprehensively consider multiple factors such as market demand, consumer preferences, product quality, price and supply chain, and conduct comprehensive and in-depth thinking and analysis. Only by choosing suitable products and adopting effective marketing strategies can you stand out in the fierce market competition and achieve success. Therefore, all sellers who enter the cross-border e-commerce in Thailand need to master the product selection interview skills.