Alibaba’s AliExpress platform provides a convenient sales channel for small and medium-sized enterprises and wholesale and retail, helping them to quickly expand their business and increase their profits. Opening a store on the AliExpress platform requires caution, because the investment includes not only money, but also a lot of time and effort. Making clear plans and goals can help realize the desire to become a big seller. Let’s take a look at how to do a good business on AliExpress. The following is an introduction to Alibaba’s AliExpress experience.
Store positioning
Sellers must be clear about the product positioning of their store and determine what products to sell in order to occupy the market and be competitive. Competition on AliExpress is extremely fierce. Whether in the cross-border e-commerce industry or other industries, sellers need to realize that only a part of consumers will buy products. Store positioning means positioning products for specific groups of people and finding the target customer group for marketing to achieve success.
Setting up and adjusting shipping templates
Setting up the right shipping template is crucial. Understanding all logistics options can make appropriate settings, such as choosing different express delivery methods according to different countries, such as using ePacket to the United States, while other countries may require other logistics methods. In addition, you must learn to adjust the freight template in time, because the policies of international logistics platforms will be constantly updated. For example, Russia currently cannot receive ordinary mail, and such situations need to be adapted and adjusted in time.
Product Selection
On the AliExpress platform, products are the key to bringing more benefits to the platform and sellers. Novice sellers must learn to carry out structural product selection in a targeted manner. First, they must clarify the store positioning and set up a preliminary product structure. Understand how many products are needed in the first stage of their store, what kind of classification, how many products are needed in each category to achieve traffic linkage, and determine the market price of these categories. You cannot only focus on the lowest price and lose confidence, nor can you only focus on the highest price and ignore sales. You must learn to count sales and competition at different prices. At the same time, you must regularly summarize and analyze, optimize the store’s product selection, and select substitute products to replace hot-selling products on the platform. Combined with the current market situation, select products on the platform for reference.
Quality Service
On the AliExpress platform, quality service is the key to attracting and retaining customers. Providing good pre-sales and after-sales services, actively answering customer questions, handling complaints and return and exchange requests in a timely manner, and establishing good customer relationships are the keys to success. By accumulating good word-of-mouth and customer reviews, the store’s reputation and competitiveness can be improved, thereby obtaining more customers and orders.
Active Marketing
Active marketing strategies are essential to gaining more exposure and sales on the AliExpress platform. Sellers can use the advertising and promotion tools provided by the platform to conduct targeted advertising to increase the exposure of their stores and products. At the same time, they can attract more potential customers and increase sales by participating in platform activities and promotions. Constantly trying different marketing methods and strategies to find a marketing method that suits their store can effectively improve the store’s sales performance.
Doing business well on the AliExpress platform requires sellers to have an in-depth understanding of the market and products, be good at analyzing data and trends, and flexibly adjust business strategies. At the same time, they must maintain patience and continuous efforts to establish good customer relationships and continuously improve service quality and user experience. Only by continuously improving their own competitiveness and strength can they succeed on the fiercely competitive AliExpress platform and achieve sustained growth and steady development.