On the Ozon platform, as a seller, product evaluation and profitability are key factors that influence buyers’ shopping decisions. This article will provide a detailed introduction to product evaluation and profitability assessment on the Ozon platform, as well as their importance to sellers.
1. Product evaluation.
Product evaluation calculation: To calculate product evaluation, the Ozon platform only considers products with two or more reviews. Then, the average of these evaluations is calculated to reflect the satisfaction of the product among buyers.
Influence on buyer decisions: Product evaluation directly affects buyers’ shopping decisions. Buyers tend to choose products with positive reviews because these reviews represent the shopping experience of other buyers and can provide trust and reliability.
2. Product profitability for buyers.
Price Index Tool: The Ozon platform uses the “Price Index” tool to evaluate the profitability of products for buyers. This tool tracks the prices of similar products and compares prices with prices on different platforms in Russia and other countries. When there are at least 10 links to similar products on other platforms, the seller’s price profitability will begin to be calculated.
Interpretation of the index: A price index less than or equal to 1 indicates that the price on Ozon is favorable to buyers. An index above 1 indicates that the price is higher than the market price. The higher the index, the higher the price on Ozon, which may lead to a lower willingness of buyers to buy. If the price index is above 1.10, the product will be marked in red and it is recommended to lower the price to attract more buyers.
Improve sales opportunities: Understanding and managing the price index can help offer attractive prices on the Ozon platform, thereby attracting more buyers and improving sales opportunities.
Three, key indicators of buyer trust.
On-time delivery indicator: In the future, the Ozon platform will introduce a new indicator of “on-time delivery” to show the percentage of sellers delivered on time. This will further enhance buyers’ trust in sellers and prompt them to choose reliable sellers and goods.
In summary, product evaluation and profitability are key indicators of seller trust on the Ozon platform. Buyers tend to choose products that are positively evaluated and pay attention to the price competitiveness of products. Therefore, as a seller, you should focus on providing high-quality products and attractive prices to improve buyer trust and increase sales opportunities. By understanding the importance of these metrics and adjusting them accordingly, you will be able to build a robust sales business on the Ozon platform.