As a well-developed cross-border e-commerce platform in China, AliExpress has attracted many merchants to open stores and sell products. Listing products on AliExpress is an important step for merchants, but what are the specific operation methods and skills? Let’s take a deeper look below.
Operation steps for listing products on AliExpress.
1. Click “Publish Product” on the product management page: This is suitable for the scenario of publishing a single product. Merchants can find the button to publish products on the product management interface and click to enter the product publishing process.
2. On the page for selecting categories, select a suitable product publishing category: AliExpress provides multiple product categories for merchants to choose from. Before publishing products, merchants need to carefully select categories that match their products, which helps to increase the exposure of products.
3. When filling in relevant information on the product release page, you can click the “Save” button at any time: Merchants can save the filled content at any time during the process of filling in product information, which is more convenient for subsequent editing or deletion operations. The saved product information will be saved in the draft box of product management.
4. When all the information is filled in, click the “Submit” button to submit: After ensuring that all the information is filled in correctly, the merchant can click the Submit button to submit the product information to the AliExpress platform. Before submitting, the merchant can preview the product to check the accuracy and completeness of the product information.
5. After successful submission, the product will enter the review stage: After submission, AliExpress will review the product. During the review period, merchants need to wait patiently, and usually this process will not take too long.
Tips for listing products on AliExpress.
1. Comply with the platform regulations: When uploading products, merchants must comply with the regulations of the AliExpress platform. Merchants can upload products that meet the platform’s license and may not upload unauthorized products. At the same time, merchants need to pay attention to the products that the platform prohibits from being listed, and violating the regulations will face serious consequences. Therefore, merchants must carefully understand and abide by the rules of the platform.
2. Control the number of product uploads: Each seller can upload up to 500 products within 24 hours. If this limit is exceeded, the remaining products will not be published. This situation usually occurs in sellers who list products in batches. If the quantity limit is exceeded, the merchant needs to wait 24 hours before continuing to upload products.
3. Pay attention to the accuracy of product information: The accuracy of product information is very important for the successful listing of products. AliExpress will first review the product after uploading it, focusing on whether the product’s title, description, picture and other information meet the platform requirements. Merchants need to ensure that the product information is complete, without special characters, and avoid keyword stacking. In addition, product pictures must also comply with regulations. Merchants must have a clear understanding of the product listing rules.
After opening an AliExpress store, uploading products is one of the most basic and critical operations. If products are not uploaded, consumers will not be able to buy them. As an AliExpress merchant, after successfully listing products, subsequent work also includes product optimization to enhance sales capabilities. Therefore, it is a very important step to list products correctly and comply with relevant regulations. Having compliant product listings, combined with effective marketing strategies, will help merchants gain more exposure and sales opportunities. By carefully studying and understanding the operating steps and regulations of AliExpress, merchants can better utilize the resources of the AliExpress platform and improve the competitiveness of their stores.