How to use Facebook for marketing.
In addition to personal web pages (Profile), corporate users can also create web pages (web pages) or groups (Group) for SNS marketing.
How to set up web pages.
Creating a corporate page is similar to a personal page, but first the administrator needs to log in to the personal account. The company page will not display the name and information of any administrator, and all administrator management actions will be carried out behind the scenes. During this period, you can become a fan of a company, when your name appears on the web page with other fans.
Page promotion methods.
After successfully establishing a web page, you can increase popularity through the following methods.
Enrich the page: Make full use of rich pages such as discussion board and YouTube. Facebook users like to browse their friends’ information pages and pages that their friends are interested in, and rich pages invisibly attract users’ attention.
Exploit the viral marketing function: Let “fans” really participate in web page activities. Colorful web pages also give fans who come to this page “something to do”. When a fan comments on the page, Facebook’s viral marketing feature will publish the behavior to his friends in the form of “newsfeed”. That is, after the user logs in, he sees that a friend has recently made some comments on your page, so he also visits your page… and so on.
Use existing networks: open to the company’s email users and blog readers, now they can learn about the latest developments of the company by becoming Facebook fans.
Add the page to public search: confirm again that the company page has been made public.
Use Facebook ads: Facebook allows users to promote pages, groups, events, etc.
I believe you will know more about Facebook and want to join this big Facebook community right away. Don’t forget that Facebook, like your business, is constantly updated, and you need to keep exploring to better apply it to marketing and make it better serve your business.