The Ozon platform has recently updated the SKU restriction rules to better regulate the platform and solve the problem of some sellers not following the rules and maliciously engaging in unfair competition against their peers. These problems not only disrupt the normal operation of the Ozon platform, but also cause trouble for sellers who are truly focused on business and sales. Therefore, the Ozon platform has made adjustments based on market conditions and clearly stipulated the SKU restrictions.
1. Update of SKU restriction rules.
For each store, there are now certain restrictions on uploading SKUs. Previously, the different styles of each product were calculated as units of upload restrictions, that is, if a shirt of three colors and three sizes was uploaded, the number of upload limits would be reduced by 9 times. Now, if all styles of products are merged into one product card, the number of upload limits will only be reduced by 1 time, instead of 9 times.
2. How to increase the platform SKU limit.
Depending on your performance on the platform, the SKU limit can be increased or decreased. If your sales performance is outstanding and your products are popular with buyers, the Ozon platform will increase your SKU limit.
When the sales reach 100,000 rubles, Ozon will add 500 product detail pages to the total limit, which will enable sellers to upload a total of 1,000 detail pages;
When the sales reach 250,000 rubles, Ozon will increase the limit of 500 product detail pages again, reaching the limit of 1,500 detail pages;
When the sales reach 500,000 rubles, the total limit will increase to 2,000 detail pages;
When the sales reach 1,000,000 rubles, the total limit will reach 3,000 detail pages;
After the sales reach 1,500,000 rubles, there will be no SKU restrictions.
3. Choose a fast logistics service provider
For sellers who have stable orders on the Ozon platform, further optimization of the store should start with the back-end logistics service, select a fast logistics service provider to cooperate, improve the overall efficiency, and improve the competitiveness of the store among peers.
By deeply understanding the changes in Ozon threshold rules and choosing the right logistics service provider, sellers can better operate their stores and improve sales and customer satisfaction. The continuous development and adjustment of the Ozon platform will provide sellers with a better operating environment, and also remind sellers to promptly understand, adapt to and comply with platform rules to ensure smooth operations and long-term success.