In Russia, Ozon is a large-scale e-commerce platform that provides a large number of high-quality products and an efficient logistics system. For those who shop on Ozon, it is very important to understand the calculation method of Ozon logistics fees and related pricing factors.
1. Ozon logistics fee calculation method.
When purchasing goods, the delivery fee paid by the buyer is calculated based on the Ozon rate. The specific calculation method is as follows:
1. If the total order price exceeds 2,500 rubles, the delivery fee is waived;
2. If the total order price is less than 2,500 rubles, the delivery fee is calculated based on the Ozon rate.
For the situation where the seller arranges the transportation by himself, if the delivery is made through a third-party logistics company, Ozon will compensate the shipping costs according to the following standards:
1. If the total order price exceeds 3,500 rubles (the buyer does not pay for the shipping), the compensation amount is 700 rubles (only applicable to large items);
2. If the total order price exceeds 2,500 rubles and is less than or equal to 3,500 rubles (the buyer does not pay for the shipping), the compensation amount is 0 rubles when ordinary goods are delivered to the courier station; the compensation amount is 50 rubles when the courier delivers ordinary goods; the compensation amount is 700 rubles when transporting large items;
3. If the total order price is less than 2,500 rubles, Ozon will compensate the total shipping cost paid by the buyer.
II. OZON pricing.
OZON’s pricing covers multiple items, including procurement costs, domestic shipping costs, international shipping costs, packaging costs, category commissions, cargo losses, withdrawal fees, exchange rate losses, promotional discounts and profit margins. Sellers are most concerned about procurement costs and profit margins.
Procurement costs refer to the cost of buying goods, including wholesale prices and tariffs. Profit margins are the profit ratios that sellers hope to obtain, and can be set according to their own needs.
OZON’s pricing method is: selling price = [procurement cost (1 + procurement cost profit margin) + logistics + other + fixed amount] * exchange rate / [(1 – promotional discount) (1 – category commission) (1 – exchange rate loss) (1 – cargo loss)]. The pricing factors and ratios of different sellers and products will vary.
3. Exchange rate loss costs.
For sellers who use Ozon for cross-border business, they also need to consider exchange rate loss costs. Exchange rate loss costs include withdrawal fees and exchange rate losses caused by exchange rate fluctuations.
Withdrawal fees are fees related to payment channels, which are generally a certain percentage of the transaction amount. The rate can be reduced by negotiating with the salesperson. Exchange rate losses are additional costs caused by foreign currency exchange rate fluctuations and other reasons.
Fourth, profit margin.
Profit margin is a factor of common concern to sellers and buyers. The prices of the same type of goods on Ozon vary from seller to seller. Therefore, sellers need to consider their own profit margin issues. Sellers can refer to the pricing of similar products on the platform and the price levels of other e-commerce platforms to determine their own profit margin range.
In short, the calculation of ozon logistics costs involves multiple factors such as delivery fees, procurement costs, exchange rate loss costs and profit margins. For sellers, setting these parameters reasonably can not only ensure that they maximize their profits, but also ensure that consumers have a better shopping experience. In this process, sellers can adjust their logistics costs and pricing strategies at any time to adapt to market demand and changes.