How to open a through train on AliExpress? For beginners, to do a good job of the through train on AliExpress, you must constantly learn the technology of AliExpress! Today, I will share with you the tutorials on how to do a good job of the through train on AliExpress!
Step 1: Create a promotion plan for the through train on AliExpress according to the product category and add the main products of the category. (Hot-selling/products with relatively complete descriptions)
Step 2: Set the bid for the through train keyword, refer to the market price and the minimum sales volume set by the through train price, and then set a reasonable bid for the keyword in the promotion plan. (It is recommended to refer to the reasonable price of the same type of products in the current market)
Step 3: Set the launch time of the promotion plan. The first promotion plan needs to be completed within one week after the launch. After the success, the new optimized keywords must be tested again within 24 hours to see if they can be successfully converted. (If the test is unsuccessful, continue to increase the promotion until the expected conversion rate is reached)
Step 4: Create store activities and use discounts and other activities to attract buyers to promote impulse consumption orders. 1. Discount strength: freight + cost + profit and then discount 50% 2. Whole store marketing: freight + cost + profit and then discount 50% + direct train push for 10-14 days 3. Time arrangement: the whole store will naturally attract attention for 4-6 days.
Step 5: Select the promotion keyword level, bid, budget and time, and set the reasonable bid for the keyword level and direct train fee according to the reasonable price of the same type of products in the current market.
Step 6: After setting up, set the interval time for paid click promotion and independent promotion, and set the delivery time for each group of plans. When paying for click promotion, if the investment exceeds 5 hours at a time, the plan will be automatically closed, but this will not happen with independent drainage.
Step 7: Optimize whether the keyword can successfully convert buyers. If it can convert buyers, it means that the keyword is a potential keyword; if it cannot convert buyers, it means that the keyword does not meet the category and attributes of the product itself, and there are still problems in product optimization.
Step 8: If the conversion rate is not high or the display volume and click volume are very low, do not continue to deliver.
Step 9: Delete invalid plans (including automatic delivery plans) and re-create high-quality plans. Then re-search and optimize keyword quality points, detail pages, pictures, etc.)
Step 10: In the later maintenance, pay attention to finding out the keywords in the lower-priced through train as tags based on the customer’s exposure; prepare for repeated distribution and write titles for the second time, re-upload and re-add them to the first phase of through train promotion to continue driving; if it is not exposed in the through train for 4-5 days, delete it; if it is exposed and has a large number of visitors but no orders are received, it is recommended to save it for 3 days.
The tutorial sharing of the AliExpress through train is as mentioned above, and I hope it can help all novices master the AliExpress through train. In the fiercely competitive red ocean market, you can stand out.