As a seller, you must deeply understand the importance of displaying your products on the Ozon platform. Among them, the picture is the first impression of potential buyers and will directly affect sales. Whether the product type is furniture, food, clothing or other, beautiful ozon pictures can enhance the product’s appeal and help sales. To ensure that your products are displayed at their best on Ozon, be sure to follow the following technical requirements and processing suggestions for ozon pictures.
1. Technical requirements.
The ozon pictures uploaded by sellers must meet the following technical requirements to ensure that the pictures are displayed at their best on the Ozon platform:
1. Format and resolution: The picture format is limited to JPEG or PNG. At the same time, the resolution on the larger side should be between 200 and 10,000 pixels.
2. File size: The image file size cannot exceed 10 MB.
3. Background setting: The picture background should be white, light color, or for specific products such as white or transparent items, a black background can also be used. Gray background (#f2f3f5) is suitable for clothing, shoes and accessories.
2. Main picture processing suggestions.
Main images are the first thing that attracts buyers, so they must clearly show the product features. Here are some tips on how to handle main images:
1. Consistent with the product: The main image must match the product name and description to ensure that buyers can accurately understand your product.
2. Complete display: The main image should show the complete product and clearly show how the product will look when it is actually used. For example, home textile products such as bed sheets and quilts should be shown as they are spread on the bed, not as a packaging image.
3. Center alignment: The product should be in the center of the image. A small amount of space between the border and the product is allowed, but it should not exceed 2 pixels.
4. Remove unnecessary information: The main image should not contain elements such as advertisements, logos, watermarks, prices, etc. that are not related to the product.
5. Accurate color: The main image must accurately show the color of the product to avoid color errors, such as products of different colors.
Third, suggestions for the processing of attached images.
Attached images can show the product from multiple angles to help buyers understand more comprehensively. The following are suggestions for the processing of attached images:
1. Food ingredient images: For food products, upload images showing the ingredients to provide clear product ingredient information.
2. Product related: The attached images should match the product name and description to show the details and features of the product.
3. Multi-angle display: For some products, you can upload photos of human wear, indoors or at different angles to better show the effects of the product in different scenes.
4. File naming: The file name of the attached image should contain the main image name, underscore and the attached image number. The “/” character is prohibited.
Fourth, product color image processing suggestions.
If you sell products in multiple colors, be sure to upload corresponding high-quality images for each color to help buyers make accurate choices.
360° photos can provide buyers with a full range of product displays. The following are suggestions for processing 360° photos:
1. Complete display: 360° photos should show the full picture of the product and clearly show the appearance of the product when it is actually used.
2. Multiple images: 360° photos are composed of multiple images from different angles. The more images, the better, to provide a smoother product preview.
3. Logical arrangement: The images should be arranged in a logical order so that buyers can smoothly understand the various angles of the product when viewing it without abrupt jumps.
When uploading ozon images, please be sure to follow the Ozon platform regulations to ensure that the product can be displayed at its best on the platform. Following the above technical requirements and processing suggestions will create a compelling ozon image gallery for your products, thereby attracting more potential buyers and increasing sales performance.