If merchants plan to open a store on Amazon, brand registration is a necessary step. But many merchants may not know how long it takes to register a brand on Amazon. The following will introduce the general process for merchants.
The time for Amazon brand registration depends on the completion of the following steps. Once the merchant completes the brand registration application, the merchant will receive an email about brand registration in the Amazon registered email or account background. Amazon will send a verification code to the merchant’s registered trademark agent to its registered email address as soon as possible within 30 days and reply to the brand registration email. As long as the verification code is provided and replied, the merchant will receive a relevant email indicating that the brand registration has been successfully carried out. Until this step, the brand registration is considered to be fully completed. After submission to Amazon, brand registration is usually completed within 48 hours. If it takes too long, merchants can submit a case to urge the progress.
The process of Amazon brand registration is as follows:
1. The seller needs to contact a reliable trademark registration company for negotiation. The seller needs to prepare the following three materials: product name or design LOGO, scanned copy of personal ID card or company business license, and trademark registration product category.
2. The registration company will submit a trademark registration application to the trademark office of the corresponding country.
3. After the trademark office reviews the information, it will issue a trademark acceptance receipt or notice, and the trademark registration is completed at this time. If you need an R mark, you need to wait for the end of the announcement period before the trademark office will issue the certificate.
When registering a brand, you need to pay attention to the following matters:
1. At present, Amazon only accepts trademark registrations in countries such as the United States, the United Kingdom, Germany, France, Canada, and Brazil.
2. Trademarks that are being applied for or invalid registered trademarks cannot be applied for trademark registration on Amazon.
3. After the brand trademark is registered, the seller must also file a brand record on Amazon to ensure that their brand products are protected and reduce the impact of follow-selling.
Amazon brand registration can be done by yourself, or you can find an agent to register. Choose which country’s brand trademark is more suitable to register according to your own needs. Since brand registration takes a long time, it is recommended to prepare in advance.
The above is about the process and precautions of Amazon brand registration. Sellers can refer to these matters and pay attention to the content of the brand application when entering the Amazon platform.
In short, Amazon’s brand registration process is crucial for sellers. Sellers should fully understand the process and precautions of brand registration and operate in accordance with regulations. Through correct brand registration, sellers can protect their intellectual property rights, enhance the market competitiveness of the brand, and improve sales performance on the Amazon platform. Therefore, when sellers enter the Amazon platform, they must pay attention to brand registration and take positive actions to ensure that their brands are fully protected and recognized on the Amazon platform.