On e-commerce platforms, especially on a large platform like Amazon, brand registration and authorization are very important steps for sellers. They can help sellers improve their store competitiveness, reduce the risk of follow-selling, and expand sales channels and increase brand influence. This article will detail the importance of brand registration and authorization, and provide specific steps for actual operation on the Amazon platform.
First of all, brand registration is the process of registering and protecting your own brand information on the Amazon platform. It ensures that the products sold on the platform are properly identified and recognized. The importance of brand registration is reflected in the following aspects:
1. Reduce the risk of follow-selling: Brand registration can help sellers reduce the risk of follow-selling and prevent others from misappropriating your brand information and selling your products. By registering, you can ensure that only sellers you authorize can sell your brand products, avoiding follow-selling and infringement issues.
2. Increase product credibility: Brand registration can improve the credibility and reputation of your products. Registering your brand on the Amazon platform will make consumers more willing to buy and trust your products. They will think that your products are authentic and meet certain quality standards.
3. Increase sales opportunities: Brand registration can give your products more exposure opportunities and attract more potential buyers. Registering a brand on the Amazon platform will make your products easier to find in search results and have a higher ranking. This will increase your sales opportunities and enhance the competitiveness of your store.
Brand authorization is the process of authorizing the registered brand to other stores for use. It can help sellers expand sales channels, increase brand influence, and provide some value-added services. The importance of brand authorization is reflected in the following aspects:
1. Expand sales channels: Through brand authorization, you can authorize the registered brand to other stores for use and expand sales channels. This allows more stores to sell your products, increasing product exposure and sales. Authorized stores can sell your products in different regions or markets to help you expand your business.
2. Increase brand influence: Brand authorization allows more stores to use your brand, thereby increasing brand exposure and popularity. When more stores sell your products, consumers will be more familiar with your brand and increase brand influence. This will help improve consumers’ awareness and trust in your brand.
3. Provide value-added services: Authorized stores can use brand authorization to obtain more functions and services. For example, they can create A+ pages, upload listing videos, create brand flagship stores, etc. These value-added services can improve product conversion rate and user experience, helping your products stand out in a highly competitive market.
Brand registration and authorization do have a certain effect on the Amazon platform, which can reduce the risk of being copied and increase the conversion rate of the store. However, you may encounter some bitter things in the whole process, such as long trademark registration time and increased costs. However, if you have successfully registered a brand, you can authorize it to other stores for use.
The following will introduce the specific practical steps:
Open the Amazon Brand Service link and click [Get started].
Click [Sign In] in the upper right corner to log in to the Amazon backend.
Select the corresponding country, such as the United States.
Click [Brand Registry Support] under [Need help?].
Click [Update role or add new user to account] in [Update your brand profile].
Fill in the corresponding details:
Fill in the content that needs to be operated by the Amazon brand team, such as “We want to add new user Anker-001 to sell brand Anker on Amazon”.
Fill in the account for adding a brand registered user.
Fill in the login email of the authorized seller.
Fill in the trademark LOGO to be authorized.
Fill in the information such as Registered agent.
After submission, it is equivalent to creating a new case. The Amazon brand team will arrange for processing and reply within one to two days. If the authorization is successful, you will receive an email notification.
It should be noted that brand authorization is not all good. If a competitor has paid attention to your store before, now searching for your brand can find your other stores, so that your store and products may be exposed to the other party, which may cause some unnecessary trouble.
Therefore, if conditions permit, it is best to have one store for one brand, which will be more worry-free. Whether authorization is required or not, the seller needs to weigh it by himself. Before deciding to register and authorize a brand, sellers should comprehensively evaluate their brand and business situation, weigh the pros and cons, and make decisions based on their own needs.