Nowadays, cross-border e-commerce is developing very rapidly. The era of cross-border e-commerce has arrived. Traffic is a very important factor for stores, and the traffic of the e-commerce platform itself is limited. At this time, if you want to get more traffic for the store, you can only start from the off-site traffic. At this time, off-site promotion is particularly important, which is our way to get off-site traffic.
The following are some channels for common off-site promotion plans:
1. Social platform
When it comes to off-site promotion plans for foreign trade, the first thing that comes to mind is Facebook, Twitter, Pinterest, etc., which are all good choices. It is a bit similar to posting, that is, on these social platforms, we display our products, show them in a storytelling way, attract more customers to read and browse, gradually cultivate our own product browsing pool, and finally lead the traffic to our own store platform.
2. Celebrity promotion
With the development of social platforms, many online celebrities have emerged. These celebrities have many fans, and the goals of their fans are relatively consistent. As long as we find celebrities who are good at our corresponding categories to promote, we can tap more potential customers, and sellers can also spend a small amount of money to import high-quality traffic.
We can judge the influencer dimension by their number of fans, number of views, number of comments, and the content of the video. One thing to note is that after cooperating with the influencer, we must pay close attention to the results and do a good job of tracking the results to maximize the promotion effect.
3. Search engine promotion
Another common paid promotion is search engines such as Google paid search ads, Google affiliate ads, Google shopping, Yahoo and local search engines are all good choices. Search engine promotion is mainly promoted through keyword bidding, so our keyword selection is very important. If the word is not selected correctly, even if our bid is high, it will only bring a lot of invalid traffic to our store, which is not very effective and the cost is relatively high.
4. Shopping guide website:
Shopping guide website is a more effective promotion method. SlickDeals, PriceGrabber, Shopping, Fatwalle, Kaboodle and other discount and comparison shopping websites can display your products on these websites, but the price of the product needs to be appropriately discounted, so that your product can be seen by more customers and conversion will be relatively easier.