The e-commerce consumer market in Japan is relatively low at present, which shows that the gap in the Japanese e-commerce sales market is very large. The Japanese sales market was only opened to China in 2014, which is relatively late compared with the US and UK stations. However, Japan is becoming a major emerging market for China’s cross-border e-commerce platform as the world’s third largest e-commerce market, the fastest growing e-commerce sales market, and the average e-commerce transaction volume per capita exceeds that of the United States. This situation is a test for Chinese sellers.
So what should be considered when selecting products on the Japanese site?
1. Japan is a country that pays more attention to detail quality and traditional craftsmanship. Don’t be lucky with any slight defect. Very detailed defects will be picked out. It is almost impossible to consider selling unqualified products on the Japanese site, so the details of the products must be handled well;
2. Products that violate regulations (such as illegal drugs, arms and plants, etc.);
3. Infringing products (impersonating other people’s trademarks, using other people’s patents, and appearances without permission). You should know that Japanese anime is very famous, and the awareness of property rights is also very clear. If you are not careful, it may involve appearance infringement. In Japan, no matter what kind of infringement is found, it is very serious; 4. Products that have not obtained official certification in Japan. Some products must not only obtain verification from other certification agencies but also obtain special verification in Japan; 5. Products that need to be reviewed. The difference between the Japanese site and other sites is that many things in Japan need to be reviewed, whether they are commonly used or not, such as clothes, food, drinks, etc. need to be reviewed; 6. Products that require special verification. The control of foreign objects in Japan is very strict and product quality verification is required; 7. Page style. The overall culture in Japan tends to be small and cute. For example, Japanese two-dimensional things will be sought after by many people. Therefore, merchants can choose Japanese style when designing stores and uploading pictures, or some comics, and try to use exquisite and fashionable packaging for selling goods; 8. Create a brand of your own. Original and distinctive products can not only avoid infringement, but also prevent yourself from falling into vicious price competition. If you are afraid of not having relevant experience at the beginning, you can choose products with lower unit prices and low return rates, and use hot-selling products in the market to attract user traffic. At the same time, release high-profit products as the leading products.