When selling goods on the Ozon platform, it is also crucial to choose the right product type. The product type directly affects the display of the product on the website, the position in the search results, and the search experience of buyers. This article will explore the importance of Ozon product types and the guidelines for choosing the right types for different categories to help sellers optimize product listings and improve sales results.
1. The impact of product types.
Product card classification: Product type determines the classification of products on the website. Reasonable selection of types helps ensure that products appear in the correct category for buyers to browse.
Search result location: The correct product type can improve the ranking of products in Ozon search results, increase product exposure, and attract more potential buyers.
Advanced search experience: Whether buyers can find products using advanced search depends in part on the accuracy of the product type.
2. The importance of choosing the right product type.
Avoid blocking: Choosing the right product type can avoid products being blocked by Ozon due to incorrect types and ensure successful listing of products.
Increase exposure: The correct product type can ensure that products appear in relevant categories, increase product exposure, and increase buyers’ click-through rate.
Improve search experience: The right product type can make it easier for buyers to find products in advanced searches and increase their confidence in purchasing decisions.
3. Guidelines for selecting product types.
Similar to product name: It is recommended to select a type similar to the product name to ensure that the type is consistent with the actual characteristics of the product.
Use the specified method: When uploading products, manually specify the product type in your personal account, or use the Excel template to fill in the data.
Category corresponding type: Different categories may correspond to different types. Select the appropriate type based on the characteristics and requirements of the category.
4. Examples of selecting types for specific categories.
Clothing and shoes: In the clothing and footwear categories, you can select the “clothing” type or the “shoes” type to ensure that it is consistent with the actual nature of the product.
Conclusion: Choosing the right Ozon product type is a key step in optimizing the product listing process and improving sales results. Reasonable type selection can avoid blocking, increase exposure and improve buyer search experience, creating a better shopping experience for buyers and sellers. When listing products, sellers should carefully select the type that matches the product to ensure that the product is properly classified and displayed.