The video cover of the cross-border e-commerce platform Ozon is of great significance for product display. An attractive video cover can show the advantages of the product from multiple angles and provide buyers with a more intuitive shopping experience. However, Ozon’s requirements and regulations for video covers are also very strict. This article will analyze these regulations in detail to help successfully publish video covers on the Ozon platform and effectively increase product exposure.
1. The importance of video covers.
Ozon allows short videos to be added to product cards instead of main pictures for display. This provides buyers with a more comprehensive opportunity to understand the product, and displaying the product in a dynamic form can attract more attention.
2. Requirements for video covers.
In order to ensure that the published video cover can be displayed smoothly on the Ozon platform, the following are some important requirements:
Content specifications: Video covers cannot contain a series of content such as foul language, insulting words, alcohol, cigarettes, prices, discounts, etc.
Text should be clear: The text in the video should be large and clear, and can be clearly seen on the app and website without being cropped.
Video length: The key information of the product should be clearly displayed in the first 8 seconds of the video, which is the standard length of videos played by Ozon in the catalog.
Clear without sound: The video content should be clear at a glance without sound, because in the catalog, the video is played without sound.
3. Product display and category requirements.
The video cover should highlight the product. You should not add too many objects in the video. The focus should be on the product. In addition, different categories have different requirements, such as clothing, electronics, home and garden, etc.
4. How the video cover is displayed on the platform.
Video covers are displayed differently on product cards, search results, category pages, and websites. The video cover should be designed according to the different display mechanisms of the platform.
5. Video aspect ratio and technical requirements.
The aspect ratio of the video is cropped according to the image format in the card. Avoid using 16:9 or 9:16 videos to avoid excessive cropping. At the same time, there are specific technical requirements for the format, size, length, border, bottom plate, etc. of the video.
Sixth, summary.
Ozon’s video cover regulations are strict, but they also provide more possibilities for the display of products. When designing a video cover, it is necessary to meet the requirements of the platform, ensure that the content is standardized, the text is clear, and the key information can be displayed in the first 8 seconds. At the same time, pay attention to the display method of the product and the requirements of the category to ensure that the video cover can effectively attract the attention of buyers. In this way, you will be able to successfully publish an attractive video cover on the Ozon platform, increase the exposure of the product, and promote sales growth.