Each platform has its own marketing methods, and merchants must combine their own needs when choosing. Not all activities are suitable for stores. Stores have different development needs. Just choose the one that suits your store.
1. The platform has irregular activities
Irregular platform activities include platform promotions and holiday-limited activities. Requirements for participating in the activities: price discounts, store levels, and 90-day praise rates have certain requirements.
2. SuperDeal
A tool for creating popular products, including Daily Deals, Weekend Deals, and Featured Deals. Recruitment starts every Friday, product review every Thursday, and display 7 days a week, without repetition.
3. Group buying
Similar to flash sales, low profits, volume, exposure to attract traffic, group buying products require a fixed price.
Fourth, industry-themed promotions
New daily promotions are promoted, and registration is based on the theme products. Potential products will be discovered in combination with the buyers’ purchasing needs for products;
If you want to see the fastest return, don’t miss the platform’s activities. Sellers should actively participate and prepare inventory.
Five, AliExpress platform marketing activities
Limited-time and limited-quantity discounts, instant discounts for all stores, store coupons, and discounts for all stores;
In the initial stage of the store, set up discount activities, focusing on limited-time and limited-quantity and full-store discount activities, and use them with coupons.
Six, AliExpress platform marketing strategies
1) Limited-time and limited-quantity discounts.
Advantages: 1, obvious identification 2, extra search exposure 3, discount reminder
2) Instant discounts for all stores.
Advantages: 1. Extra exposure for full discount 2. Obvious logo to attract 3. Product details page logo to stimulate 3) Store coupons
Advantages: 1. Special zone promotion 2. Head logo on details page 3. Direct recommendation by platform email
3) Discounts for the whole store.
Advantages: 1. Batch of main pictures of all store products 2. Extra exposure for search 3. Discount reminder
4) Affiliate marketing.
Traffic marketing contributes a lot to the initial stage of the store. Novice sellers must use such activities reasonably, wait for the sum of data, check the operation data, and combine the order situation to select marketing activities that are more suitable for themselves, which can minimize errors and avoid unnecessary losses.
Seven, store decoration
Offline stores need beautiful appearance to attract, and online stores need it more. The platform encourages stylized stores and optimizes stores according to products, which can attract specific groups of people to improve their purchase and stickiness and strengthen repurchase ability. The focus of the store is not [decoration], but to convey the store concept in a deeper level and reasonably layout various products.
In order to attract customers, AliExpress marketing activities first need to beautify the store, understand the marketing activities and registration channels clearly, and analyze your own store thoroughly, combining operations and activities to avoid unnecessary losses.
Summary:
1. Event planning can be carried out in multiple ways, and the premise is to choose according to the situation of the store;
2. The decoration style of the store also needs to be optimized according to its own products;
3. Appropriately start group buying and participate in industry-themed activities;
4. Choose a marketing method suitable for the store and calculate the cost;
5. Increase customer stickiness, increase benefits, and increase income