On the Amazon platform, advertising is one of the important tools to promote product exposure and sales. In order to effectively utilize advertising resources and enhance product competitiveness, sellers can adopt a variety of methods to formulate advertising strategies. The following will introduce some Amazon advertising methods to help sellers better utilize advertising resources to achieve product exposure and sales goals.
1. Beggars’ leak method.
The beggars’ leak method is suitable for products with a large number of natural orders and a certain amount of review accumulation, as well as for popular keywords with high competition. The core of this method is to lower the bid of the bidding keywords, and reduce the click cost by reducing the bid and adjusting the bidding strategy, so as to achieve the purpose of reducing advertising costs and increasing ROI.
2. Brand method.
The brand method uses brand keywords and brand names to place advertisements to achieve the purpose of taking the self-contained traffic. This method is suitable for big-name products with a certain degree of popularity. You can find the relevant brand name in the brand column on the search results page, and then create a special brand advertising campaign to attract existing traffic and increase click-through rate.
3. Wrong word method and Spanish word selection method.
The wrong word method is designed for the situation that users often type the wrong keywords when searching. Collecting common wrongly written keywords, creating advertising campaigns and placing them in a broad match manner can obtain low-cost traffic. In addition, the Spanish word selection method is suitable for the US market. By translating English core keywords into Spanish and placing related Spanish keywords to obtain traffic.
4. Vest method.
The vest method optimizes keywords, ad groups and advertising campaigns to improve the weight of keywords, ad groups and advertising campaigns, thereby achieving the purpose of improving advertising rankings and click-through rates. The core of the vest method is to use the three elements of Keywords, Advertised SKU and Campaign to adjust the weight of advertisements, thereby affecting the performance of advertisements.
5. Keyword research advertising.
Keyword research advertising is a method of finding and placing long-tail keywords. Through tools such as IS, SIF, Helium 10, etc., to establish a keyword library and test various matching types, you can find keywords with good performance and conduct targeted advertising.
Summary: When advertising on Amazon, different products and market conditions require different advertising strategies. Methods such as beggars’ leak-picking method, brand method, wrong word method, Spanish word selection method, vest method, keyword research advertising, etc. can be selected and combined according to the situation to achieve the best advertising effect. Through precise positioning and reasonable bidding strategies, sellers can stand out in the fiercely competitive market and increase product exposure and sales.