The power of Amazon advertising lies in its ability to improve the ranking of product listings while also promoting the ranking of keywords, thereby effectively increasing product exposure and, in turn, brand awareness. However, sellers are generally concerned about one question: How long does it take for Amazon advertising to take effect after it is created?
1. How long does it take for Amazon advertising to take effect after it is created?
On this issue, it usually takes 24 hours for Amazon advertising to take effect after it is created. Recently, Amazon has made several adjustments to its platform policies, partly in response to previous evaluation storms and the problem of some product listings being removed from the shelves for no reason. According to sellers, they recently received a notice from Amazon’s US customer service stating that random checks will be conducted on the ads placed by sellers, which may take up to 72 hours for review, and only after the review is passed can the ads be officially displayed on the platform.
2. Effective considerations for Amazon advertising.
To achieve the best results for Amazon advertising, sellers need to pay attention to the following key points:
1. Be patient and wait for results: Regardless of the form of advertising, Amazon advertising takes some time to produce results. Before making any optimizations or changes, wait patiently until you see initial results. Proper use of Amazon’s advertising settings, such as budget allocation, can keep advertising costs within a certain range and avoid over-investing in budget before obtaining substantial results. The main indicators to pay attention to include impressions and keyword bids.
2. Ensure sufficient budget: The adequacy of the advertising budget is crucial to the number of impressions. If the budget is insufficient, the frequency of ad display will decrease, which in turn affects the conversion rate, which may have a negative impact on the effectiveness of the advertisement and make it difficult for everyone to surpass competitors. The target sales cost and profit margin of each product are different, so the bid amount should also be adjusted. After determining the best optimization plan, you can analyze its performance by gradually adjusting the variables and letting the advertisement run for several days.
3. Proper use of matching types: When choosing keyword matching types, combining different options can achieve more accurate reach, which is more likely to attract potential buyers. Broad matching types have the widest coverage and can reach more users. Keywords can be added before, in the middle, and after the target keyword. Although the accuracy of broad matching types is lower, it can be used to expand the scope of activities and discover new potential conversion keywords. Finally, fine-tuning can be done through manual matching types.
3. Amazon advertising: effective within 24 hours.
In summary, it usually takes 24 hours from the creation of Amazon advertising to its effectiveness. This is because Amazon will conduct random checks on the ads placed by sellers, and they will not be officially displayed on the platform until they are approved. Therefore, sellers need to wait patiently after placing ads, and pay attention to reasonable budget allocation and reasonable selection of matching types to obtain better advertising results.