On Amazon, a huge e-commerce platform, merchants often rely on advertising to attract traffic after opening a store, thereby quickly increasing the number of orders. However, many merchants found that despite their great efforts to promote, the advertising did not work as expected. This raises the question of why the ads in Amazon are not effectively displayed?
1. Reasons why Amazon’s in-site ads are not displayed.
1. The advertising operation time is too short and has not yet accumulated enough exposure. It takes time for the advertising effect to manifest, especially for newly released ads. If the advertising operation time is too short, it may not get enough exposure, thus affecting its effect.
2. The advertising bid is too low and the ranking is too low. The advertising bid is a key factor affecting the number of impressions and rankings. If the bid is set too low, it may not get enough exposure in the highly competitive ad position, resulting in poor advertising effect.
3. Improper keyword settings, and keywords do not match ads. Keywords are the basis for triggering ad display. If the keyword setting is inaccurate or does not match the ad content, it will affect the display effect of the ad.
4. Listing optimization is not good enough, and the product information is not attractive enough. Amazon’s A9 algorithm takes into account all aspects of a product, including titles, descriptions, and images. If the listing is not fully optimized, the A9 algorithm may lower the ad ranking.
5. The product is relatively unpopular and the user search volume is not large. If the product being promoted is an unpopular product in the market, the potential user search volume will be relatively low, which will affect the number of ad impressions.
2. Solutions for Amazon’s in-site ads not being displayed.
1. Continue to observe the advertising data and don’t rush to draw conclusions. Ads need time to show their effects. It is recommended to run the ads for a period of time before evaluating. You can even try to recreate similar ads, because even for the same ad, the effect may be different in different time periods.
2. Appropriately increase the ad bid. If the bid is lower than Amazon’s recommended price, consider raising the bid moderately to get a better display position.
3. Optimize keyword settings. Analyze the previous keyword settings, reselect and combine popular keywords to ensure that the ad is easier to be searched by users.
4. Optimize Listing information. Optimize the product’s title, description, and pictures to ensure that these elements can attract user clicks. At the same time, cleverly integrate product-related keywords into the copy to improve the ranking of the ad.
5. Choose products carefully and avoid products that are too unpopular. When choosing products to sell, fully investigate market demand and avoid choosing products that are too unpopular in the market.
In short, for Amazon sellers, poor advertising results are usually caused by a combination of factors. When encountering this situation, sellers can investigate the above reasons and try corresponding solutions. To succeed on the Amazon platform requires continuous learning and optimization to ensure that you do not deviate from the right path. The above is the detailed content about why the ads in Amazon are not displayed and how to deal with them. I hope it will be inspiring and helpful to the majority of sellers!