As a small seller on the Wish platform, choosing the right products is crucial to business success. Here are some key selection criteria to help Wish small sellers choose products.
1. Positioning is the first task before choosing a product. Wish small sellers should clarify their positioning and consider the stability of the supply and capital turnover. Whether to choose to go the route of hot-selling products or focus on small and exquisite, high-priced but profitable products, you need to make decisions based on your own situation, which will provide a clear direction for product selection.
2. Wish small sellers should choose standard, low-priced, and lightweight products. Since cross-border e-commerce logistics and transportation are relatively complex, choosing such products can reduce logistics risks and avoid losses during transportation. In addition, considering that express freight is usually calculated based on weight or volume, choosing products with light quality and low prices is also beneficial for saving freight costs.
3. Subdividing categories is a wise choice. Wish small sellers are better off focusing on operating a specific product category. Due to the limited strength of small and medium-sized sellers, operating multiple categories will lead to difficulties in market research and difficulty in attracting target customers. Focusing on one category not only reflects the professionalism of the store, but also better attracts the target customer group.
Fourth, it is also important to consider the seasonal factors of the product. Wish small sellers need to pay close attention to the market changes of seasonal products. For example, during Halloween, you can choose to sell pumpkin-related products to cater to market demand.
Five, it is very important to understand the current market demand and trends. Study the sales of similar products and observe consumers’ purchasing preferences and popular trends in order to select products with potential and competitiveness.
Six, in order to stand out on the Wish platform, establishing a unique product image is also one of the keys. Wish small sellers are best to attract target customers and win market competitiveness based on the availability of spot goods, relying on unique product forms and characteristics.
Seven, understanding competitors is also an indispensable part of the product selection process. Wish small sellers should pay attention to competitors’ layout, pricing strategies and marketing methods, and flexibly adjust their own operating strategies to remain competitive.
Eight, pay attention to reading users’ comments and feedback on similar products. By understanding other sellers’ product ratings, user comments and complaint feedback, you can get important information about product quality, function and customer satisfaction. These feedbacks will help to select high-quality and popular products.
Ninth, in the fierce market competition, it is very important to cultivate and shape your own brand image. By choosing distinctive and differentiated products, or innovating in product design, style, packaging, etc., it can help win the favor of consumers and better sales performance.
In short, as a small seller on the Wish platform, through accurate positioning, selecting standard categories, subdivided categories, paying attention to seasonal products and competitors, and establishing a unique product image, small sellers can better select products, meet market demand, improve sales results, and obtain more profit returns.