There are more and more APPs going overseas now. The success of TikTok has brought new directions and hopes to APPs going overseas. So how should APPs go overseas? Check out the practical guide below.
1. Matching influencers
Make sure the blogger’s content matches the target users of the overseas brand, or that their audience matches the key demographics of the overseas brand, so as to leave an impression on the audience that the overseas brand wants to attract!
The scope of cooperation with celebrities or general social media stars is too broad, and it may not be possible to connect with the ideal users of the overseas brand. Micro-influencers have higher followers than the average, but are not celebrities, and are usually very suitable for this kind of activity.
2. Platform selection
TikTok, Instagram, Snapchat, Facebook, and YouTube are the mainstream platforms for KOL marketing.
Sellers need to understand that the target group of the application overlaps with the core audience of the platform.
3. Product testing
Bloggers are quite picky, especially for those with the greatest influence. No one will be willing to promote a product that has not passed the testing stage and has serious defects.
Therefore, overseas APPs should ensure that their products are properly tested before starting marketing activities. Otherwise, not only the brand reputation is threatened, but also the reputation of the blogger.
4. Give away discount codes and links
Provide KOLs with personal discount codes or download links, which their fans can use to purchase the application or unlock the premium version.
5. Development of high-quality materials.
Provide materials such as screenshots and video trailers of the application for KOL blogs.
At the same time, developers also need to prepare a set of recommendation scripts to introduce their products and attractions to KOLs, which is actually thinking about the USP (unique selling point) of the APP.
6. Provide enough creative freedom
Bloggers have their own style and creative identity, which is their appeal to fans.
So, give bloggers free access to the application that needs to be promoted, and let them share their real experience on social media instead of providing routine scripts.
The above is the practical guide for APP going global shared with sellers, I hope it will be helpful to cross-border sellers. LianLian International provides professional and caring services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.