The professional promotion mentioned here is not a service like ALIBABA or MADE-IN CHINA.COM, but a professional one-stop service that has emerged in recent years. I am optimistic about this kind of service. Now we call it e-commerce outsourcing, specifically, online promotion outsourcing service.
The part of this core technology that we cannot do is the optimization of “keywords”, how to make your website rank higher in major search engines. Now the amount of information is too large. Customers can find thousands of pieces of information by searching for anything in the search engine. No one can read all of them. Generally, only the first 2 to 3 pages of information are read (except for myself. I once tried to read 100 pages of search results and used the most primitive method to see if there are any fish that slip through the net). In addition to the paid rankings, many major engines also rely on click-through rate and the degree of keyword compliance to determine the ranking of the found website.
For example, the original engine is like this. If you want to find watermelon, and your website has many watermelon words, and then many people who are looking for watermelon open your website, then your website will rank higher. Now the search engine will update its sorting and blocking standards every once in a while. Therefore, there are now professional companies that can optimize our websites. They have their own methods, and they may not be 100% effective, but they can relatively guarantee that our website will be at the top of the search results, which means that it is easier for customers to find it.
Except for paid B2B, all website promotions require a lot of manpower to follow up and publish. Even paid B2B websites will be drowned in the vast ocean of suppliers around the world because of the large amount of information. Customer inquiries are often first come first served. Whoever sees the inquiry first and quotes first will definitely have a first-mover advantage.
In addition to uploading information and waiting for customers to come to you, B2B websites can also publish some sales information such as SELLING LEADS, and can also search for purchasing information of BUYING LEADS. These all require some keyword usage skills and a lot of manpower. Generally, salesmen have the time and passion to do such work at the beginning. After they have made 2-3 customers, most of their energy will be spent on following up. It is impossible to continue to publish information like this. Now there are such professional promotion companies to help you promote your products/sales information on major websites. It is more attractive to me. My own salesmen no longer need to spend a lot of time doing such needle-in-a-haystack work. Of course, from the perspective of products, their promotion is not more familiar than our company’s salesmen, so it can only play a publicity role. After receiving the customer’s email, the next step of work needs to be done by the company’s salesmen. If there are not many salesmen and the products are not very professional, the company can consider using such outsourcing services.