According to the data of the French National Institute of Statistics and Economic Studies, e-commerce sales currently only account for 9% of the total retail sales in France, leaving a lot of room for cross-border sellers to develop in the future. To occupy the French e-commerce market worth hundreds of billions, you must first be prepared to enter it!
1. Look at the clothing market
According to this year’s autumn and winter fashion trends, comfortable women’s clothing, such as wool sweaters, knitted dresses, skirts, etc. with high design and fashion sense, are favored by the market. At the same time, with the needs of people traveling and going to work, French shirts, leggings, wide-leg pants, elastic waists and other slightly formal clothing are also in high demand, and the men’s clothing market is also not to be underestimated.
2. Understand consumer preferences
The population is 70 million, of which women account for about 51%, and the e-commerce penetration rate has increased by 10%-16%. As the second largest e-commerce market in Europe, France’s main consumer group is young women, and the main consumer group is 24~35 years old. French women who love beauty and fashion prefer to buy discounted women’s clothing, and tailor-made large-size women’s clothing for different body shapes, races, skin colors, etc.; French offline young male groups are very enthusiastic about Japanese and Korean culture, film and television animation market. Whether in terms of accessories or clothing, Japanese and Korean elements are always on the hot search list of various consumer platforms.
3. Hot words in the learning station
In the past 7 days, the hot search words for women’s clothing in France include Women Shirt, Skirts, Dress Sets, Bikinis Set, Faux Leather, etc.
The categories that will grow in the future include Dresses, Skirts, Jeans, Leggings, Shorts, Coats, Jackets, Dresses, Jackets, etc.
In addition, the influence of Internet celebrities and search words on young consumers is greater, and sellers can combine inside and outside the station to promote products.
The search rankings for men’s clothing in the past 7 days include: T-shirtmen, shorthomme, mentrousers, naruto, polomen, zara, footballshirt, etc.
The categories that will grow in the next three months include: Men’s Sets, Jackets, Hoodies & Sweat shirts, Vests, Jeans, etc.