Ozon is a thriving online marketplace that offers sellers a wide range of selling opportunities. However, sometimes the price of an item may fluctuate unexpectedly after an update, which can be inconvenient for both buyers and sellers. To address this issue, Ozon has introduced a price lock feature that can help stabilize the price of an item, improve buyer satisfaction, and increase sales. In this article, we will detail how to use Ozon’s price lock feature to ensure that the price of an item does not fluctuate unexpectedly.
1. What is Ozon Price Lock?
Price lock is an additional check feature provided by Ozon to monitor product price changes. When the price of an item shows a significant increase or decrease, Ozon will put the item on price lock. The main purpose of this feature is to protect buyers and sellers from price errors or abnormal fluctuations. When an item is locked, it will temporarily be unavailable for purchase on Ozon. Only after the item is unlocked can it be displayed and purchased on Ozon again.
2. Why use price lock?
Using Ozon’s price lock feature has the following benefits:
Increase buyer loyalty: Buyers do not have to cancel orders due to price errors or abnormal fluctuations, which helps to improve their loyalty and increase repeat purchases.
Increase sales: The stability of product prices can avoid suspension of sales due to price errors or excessive prices, thereby increasing sales.
3. How to unlock products?
If products are included in price locks, you can unlock them by following the steps below:
Step 1: Visit the price lock page.
First, log in to your Ozon seller account and navigate to your personal center. Then select the “Price” > “Price Lock” page.
Step 2: Select Unlock Item.
Select the item you want to unlock from the product list. Make sure its price is correct. If the price is incorrect, you can edit it in the product information page and fill in the correct price in the “Price Management” column.
Step 3: Fill in the verification code and unlock.
On the price lock page or in the price management module, click the “Unlock” button. The system will ask you to fill in your mobile phone number and send a verification code. Please follow the steps below:
Enter your mobile phone number without any spaces, brackets or symbols.
Click the “Get Verification Code” button.
Enter the verification code you received. The verification code is valid for 15 minutes.
Click the “Confirm and Unlock” button.
After completing the above steps, the product will be unlocked and the marked price will be displayed on Ozon.
4. How to unlock multiple products in batches?
If you need to unlock multiple products in batches, you can follow the steps below:
Step 1: Edit the price template.
On the price lock page, you can click the “Import” button and download an XLS document containing all price-locked products. Edit the prices in the document and then upload the document as instructed in the “Price Management” column. In this way, you can change the prices of multiple products at once.
Step 2: Select the unlocked products.
Select the item you want to unlock in the item list and make sure the price is correct.
Step 3: Fill in the verification code and unlock.
Fill in the verification code as mentioned earlier and click the “Confirm and Unlock” button.
The item will be unlocked and the marked price will be displayed on Ozon.
Conclusion:
Ozon’s price locking feature is a powerful tool for sellers to ensure the stability of product prices, improve buyer satisfaction, and increase sales. By following the above steps, you can easily unlock products and ensure that they are displayed on Ozon at the correct price. This helps to improve the efficiency and reliability of online sales operations, allowing you to better meet the needs of customers. I hope this article will be helpful to you and enable you to better utilize the Ozon platform to drive business growth.