What customers does Lazada have? Its customer groups have the following characteristics:
1. Age group: Lazada’s users have a very wide age range, from young people aged 18 to middle-aged and elderly people aged 60. The main customer group is young people aged 20-40, who pay attention to product quality and price and are willing to try new shopping methods.
2. Geographic group: Lazada’s users are mainly from Southeast Asia, including Singapore, Malaysia, Indonesia, Thailand and Vietnam. Indonesia is Lazada’s main market, and users from this region account for a large proportion.
3. Income group: Lazada’s users have a wide range of income groups, including low-income groups to high-income groups. However, most users have a medium income, pay attention to price and cost-effectiveness, and look for affordable goods on Lazada.
4. Product categories: Lazada offers a wide range of product categories, including clothing, shoes, household goods, digital products, beauty products, etc. Different users have different purchasing preferences, but digital products and household goods are popular products on Lazada.
5. Shopping methods: Lazada users mainly shop through computers and mobile phones. As the number of mobile shopping users increases, Lazada is actively developing mobile applications. In addition, Lazada provides a variety of payment methods, including credit cards, bank transfers, etc.
The above answers the question of what customers Lazada has from the perspective of customer groups. Next, from the perspective of population, we can answer what customers Lazada has. Southeast Asia has a significant population structure, with a large population base and a high global GDP ranking, and the overall trend is to develop in a younger direction. Southeast Asia consists of 11 countries with a total population of 620 million, ranking third in the world, twice the population of the United States. In particular, the proportion of people aged 20 to 50 is as high as 45.3%. Southeast Asia has many young consumers who are keen to accept new things.
It can be seen from this that in the Southeast Asian market, the customers of the Lazada platform are still mainly young people. So what products are loved by young people? There is no doubt that mobile phone cases must be mentioned. Young consumers prefer to choose mobile phone cases with unique appearance and exquisite design to personalize and protect their mobile phones.
Then we have to mention home appliances. Among large and small home appliances, the growth of small home appliances exceeded 100%, leading the entire home appliance industry, while the growth of major home appliances was relatively slow. The Philippines is the main market for large and small home appliances, followed by Malaysia, Singapore, Thailand, Indonesia and Vietnam. The turnover of the Philippines, Singapore and Vietnam increased by more than 100% year-on-year. This year’s popular home appliance categories include vacuum cleaners, air purifiers, hair clippers, electric toothbrushes and brush heads, coffee machines, etc. The sales growth of air purifiers is particularly obvious, with a year-on-year growth rate of more than 1,200%.
Finally, smart devices and audio-visual equipment should be mentioned. Singapore and Malaysia are mature audio markets, young consumers have a large demand for audio products, and the market growth rate is relatively stable.
In general, what customers does Lazada have? The answer to this question is obvious. Young consumer groups and middle-class groups are the main forces, but at the same time, we can see that the age span of Lazada’s customer groups ranges from young people to middle-aged and elderly people, and Lazada’s customer groups are diverse.