On e-commerce platforms such as Meikeduo, keyword optimization and keyword embedding are key factors affecting product exposure. Increased exposure means more users can see the product, increasing the chances of placing an order. This article will delve into the importance of keyword optimization and how to select, use and optimize keywords to improve the competitiveness of Meikeduo stores.
1. The basis of keyword optimization: position and weight.
The two key factors in keyword optimization are position and frequency. On the Meikeduo platform, the main keyword embedding positions include titles and detailed descriptions. Keywords in the title have the highest weight, but please note that once an order is placed, the title cannot be changed, so you need to consider carefully when choosing title keywords.
Whether in the title or detailed description, the priority of keywords is from left to right and from top to bottom. Therefore, you should ensure that the main keyword appears in the front position of the copy to increase its weight.
In addition, the frequency of keywords also affects the weight. The higher the frequency of the keyword, the higher the weight, but it is not recommended to repeatedly stack the same keyword to avoid affecting the appearance of the product.
2. Keyword type: choose the right vocabulary.
When optimizing keywords, you need to consider different types of keywords, including:
Brand words: The name of the brand to which the product belongs, usually appears at the beginning of the title. If the product does not have a brand, you can ignore this item.
Core words/big words: These words are usually words that can accurately describe the attributes of the product, such as the category or main features of the product. They should appear in the second position of the title to attract the user’s attention.
Long-tail words/small words: These words are used to more accurately locate the product, including the attributes and selling points of the product. They are usually located after the big words in the title.
Hot search words: These words are related to the product and have a certain degree of popularity. They may bring more traffic in the short term, so you can consider embedding these words in the detailed description.
Parameter/specification words: These words are used to describe the attributes of the product in more depth and improve the accuracy of the search. They usually appear at the end of the title.
3. Tips for embedding words: optimization strategy.
When optimizing keywords, there are some tips to help improve exposure:
Make a clear judgment on the keyword type and deal with it in a targeted manner. For example, for hot search terms, you can decide whether to embed them in the detailed description based on their relevance to the product to increase traffic exposure.
For the early stage of new products, you can focus on small words first, put small words in front of the title, and then gradually transition to large words. This can increase the traffic of small words during the new product period, and adjust the keyword structure after the number of orders, comments and ratings increase.
4. Matters needing attention.
When optimizing keywords, you need to pay attention to the following matters:
The title cannot exceed 60 characters, so you need to make full use of the character space.
The title cannot be changed after the order is placed, so be sure to carefully select the title keywords.
Avoid illegal words in the title or detailed description to avoid violating the platform regulations.
The detailed description should be concise and clear, highlight the selling points of the product, and consider the weight of embedded words.
In short, keyword optimization is a key step to increase the exposure of Meikeduo Listing. By reasonably selecting, using and optimizing keywords, you can increase the exposure of products, increase the chances of users reaching products, and lay a solid foundation for increasing orders.