If you want to do well on Amazon, operation must be a very critical link. If the previous preparations are perfect, but the chain is lost during the operation, the benefits will outweigh the losses! Different products, operation skills and methods are also different, and the results are also different. Below, let’s take a look at some common operation skills!
1. How to quickly promote ads to the homepage?
The various ranking algorithms on Amazon are unique and miscellaneous. But for advertising space, the main core is click-through rate and conversion rate. As long as these two parts are rapidly improved, the ranking will be rapidly improved in a very short time.
So, how to improve click-through rate and conversion rate?
If sellers want to quickly improve these two parts in the short term, the method is to increase bidding, let the seller’s advertising space enter the first three pages, and cooperate with good products to increase the click-through rate and conversion rate of the product.
2. How to maximize the weight of advertising?
Sellers can use high-weight old links to drive the weight of new links. Find an old link ad group that performs well, then put new products into the old ad group, suspend the old products, and make the new links use the old link ad group. But the premise is that the new product has the same keywords as the old product and the product is similar.
3. How to quickly increase the weight of Review?
Sellers can add pictures and videos to the review. At present, sellers cannot interfere with Amazon’s reviews. Sellers can consider contacting some celebrities to make some picture and video reviews, which can also increase the weight of search engines, thereby indirectly increasing the exposure of products.
4. How to do a good job of bringing new products to old products?
Sellers can find products with high weights, hang NEWMODEL under the products, or sell them in bundles, or associate them by purchasing discounts on other products. All these methods can complete the combination of old products and new products.
5. How to modify the listing without reducing the weight?
Generally speaking, it is not recommended to modify the listing when the product data is stable. If the listing is modified, it will have a great impact on the traffic, and the most serious will result in a weight of 0.
If it must be modified, the entire link should be fully filed before modification. Don’t make big changes, just change one of the variables (choose one of the title and picture).
If you change the title and find that traffic or sales have dropped, you should change it immediately, and the same applies to pictures. Amazon’s backend now has an A/B testing function. If you don’t want to change it directly, you can do a single variable test in the backend, which can automatically check and publish. Once the results come out, the variable with better performance will be automatically published.
This article shares some common tips for Amazon operations. Good operations are an important part of store management. Novice sellers can try to operate their own stores through these tips to promote the conversion of store traffic and profits. I hope it can be helpful to novice sellers.