FBM (fulfilment by merchant) means that the seller only uses Amazon as a sales platform and needs to use third-party express services such as international postal, international express, and international dedicated lines to solve the problem of delivering goods from China to buyers.
I. Advantages of FBM.
1. Ensure product packaging and understand product status.
2. Customized packaging can be used to distinguish it from competitors, and a handwritten thank-you letter to the customer can be added to the package,
3. No inventory pressure and storage costs,
II. Disadvantages of FBM.
1. Reduce the probability of winning the Buy Box.
2. It takes a lot of manpower to deal with customer service and return issues.
3. Long delivery time and high return rate.
III. How to handle returns.
1. If the seller has clicked to confirm the shipment, but the product has not been sent out, what should the buyer do if he applies for a return? First, you can contact the buyer for consultation and ask him why he wants to return the goods. If the buyer insists on returning the goods, you can refund directly on the order management page.
2. If you have clicked to confirm the shipment and the product has been sent out, what should you do if the buyer applies for a return? Contact the buyer first and ask the specific reason for the return. If the buyer insists on returning the goods, let the buyer refuse, and then refund the buyer on the order management page. Generally speaking, the refund is made before the goods are sent back to China, but in order to avoid bad reviews and AZ, it is recommended to refund as soon as possible.
If there is an overseas warehouse, the seller can also return the product after receiving it. It mainly depends on the results of the negotiation with the seller. It is recommended to make full use of Amazon sellers who ship by themselves. They generally have a warehousing and transportation system. If the seller has a warehouse (or several), employees and a reliable logistics network, you can consider using self-delivery to obtain higher profit margins.
The above is an introduction to what FBM is and the advantages and disadvantages of FBM. New sellers can learn about relevant knowledge and other logistics and measure their own advantages before deciding whether to use the FBM transportation mode. I hope the above content can help novice sellers.