After opening the product showcase function, Douyin e-commerce operators can add products to the product showcase and sell them directly. Previously, after opening the Douyin product showcase, 10 products needed to be added, otherwise the product showcase function would be withdrawn. Now the requirements have been relaxed. After opening the Douyin showcase, Douyin e-commerce operators only need to add one product.
In addition to being displayed in the information flow, the product showcase will also appear on the personal homepage at the same time, making it convenient for users to view all the products posted by the account.
At the beginning of 2019, Douyin’s application conditions for the showcase were still very strict. At least 1,000 fans were required to obtain the product showcase permission. But now, as long as two conditions are met, the product showcase function can be opened.
The first condition: You need to perform real-name authentication in Douyin, that is, you need to bind your ID card. If the Douyin account with real-name authentication has been restricted or wants to change the account to plant grass, you can ask your relatives and friends around you to cooperate and do a real-name authentication. If your account has been suspected of serious violations and has been officially blocked by Douyin, you will not only need to change your ID card for authentication, but also need to change your mobile phone and SIM card, because Douyin blocks all accounts.
The second condition: You must post 10 works, and these 10 works cannot be posted casually. You must prepare carefully. Otherwise, even if you post 10 works, even if the above two conditions are met, you may not be able to obtain product showcase permissions, because Douyin will judge based on your content that you do not currently have the ability to do e-commerce. Therefore, you must take the first 10 works seriously when posting them, and don’t just shoot some content and post it. If you really don’t know what to post, the author will give you a trick to make 10 high-quality works in a short time: If you don’t plan to appear in person, you can find 10 product-related videos on short video platforms such as Kuaishou, Weishi, Meipai and Miaopai, edit them later, and then post them on your own Douyin account.
In addition, there are skills to transfer. Now most of the works of high-quality talents have been uploaded to Douyin, so it is recommended that you can find amateurs with good works on other short video platforms. Because they only have a few hundred fans, they are just playing around, and most of them have not uploaded their own works on Douyin. Never choose to transfer videos that are already on Douyin. Before uploading this work, you should search for relevant information about this video on Douyin to check whether the original video has appeared on Douyin. If someone else has uploaded it, you upload it again. If the post-editing is not obvious, it will be easily detected by Douyin as a transfer. Here, the author is not encouraging everyone to transfer, but targeting a few people with special circumstances. If you really don’t know what to shoot in the early stage, and you are worried that Douyin will not give you the right to display the product window, you can use the cross-platform transfer strategy. After all, there are risks in transferring, so everyone’s first 10 works should be as original as possible.
In addition, to enter the Douyin product content library, you need to set a commission of at least 20%. Now the rules have been adjusted: different products require different commission ratios. Some categories of products have been lowered, but most still need to set the original 20% commission. When selling goods, Douyin e-commerce operators only need to make choices based on specific circumstances.