There may be many friends who don’t know what DOU+ is. In fact, DOU+ is a built-in function for promoting your own short videos. It can help everyone quickly increase the number of views of Douyin short videos. In other words, Douyin’s own advertising platform, you spend money, and Douyin will help you recommend your videos to more potential users. According to the official statement, when using the DOU+ function, the video will be shown to each user, and the amount of investment will be deducted according to the number of views achieved, until the video reaches the expected number of views. If the expected number of views is not reached within 48 hours after using the DOU+ function, the system will refund the unspent amount to the DOU+ account. Therefore, the promotion effect of Douyin is naturally guaranteed, otherwise the official will definitely not make money.
DOU+ is Douyin’s official advertising platform, and the current starting amount is 100 yuan. You spend 100 yuan to get 5,000 recommended views, which is equivalent to 2 cents per view, which is definitely much more cost-effective than offline flyers.
Currently, DOU+ delivery supports three targeting modes.
Mode 1: System intelligent delivery, the system will intelligently select users or potential fans who may be interested in the video and show them the video. Usually, 100 yuan has a recommended playback volume of 5,000 people.
Mode 2: Customized targeted delivery, you can choose the type of users you want to see the video: you can choose gender, age, region, interest tags, etc. for delivery. Usually, 100 yuan has a recommended playback volume of 2,500 to 4,000 people. The more options you choose, the fewer people will be recommended. Of course, it must be more accurate than the first one.
Mode 3: Expert similar fans delivery, this is more suitable for people with clear positioning, knowing their benchmark accounts, and adding the same type of accounts to increase fans accurately. Usually, 100 yuan has a recommended playback volume of 2,500 people.
The author recommends that you directly choose the third “expert similar fans delivery”, why? Because choosing your precise delivery will attract precise fans, which will not only increase attention, but also increase sales conversion rate. If you choose system intelligent delivery, you will be pushed to some people who like to like, which will not generate substantial transactions and is not of great practical significance.
Although the third type of delivery can only push 2,500 people, the users covered are accurate, so it is much more cost-effective than the system intelligent delivery. When adding similar experts, search for keywords such as “planting grass, good things, evaluation” in the search box, and select five accounts similar to you.
I believe everyone is more concerned about under what circumstances you can invest in DOU+. Here I want to tell you that as long as the grass-planting work you posted has sales, you can invest 100 yuan in DOU+ in the early stage, and look at the paid conversion rate. If the commission income and DOU+ cost can be balanced, then you can keep investing.
As long as you don’t lose money, even if you don’t make a penny, you are cost-effective, because as long as someone pays attention to you, it is equivalent to buying users at 0 cost. These users who pay attention to you have had shopping experience on Douyin, so they are more accustomed to buying things on Douyin. Whatever you sell in the future, they are all potential customers in the future.
In addition, before investing in DOU+, you must pay attention that your content must not be too hard, otherwise Douyin will not review it for you. If you fail, don’t worry, being unsuitable does not mean you are in violation of the rules. In addition, the unused portion of your top-up DOU+ fees will be fully refunded to your original account and can be used for the next DOU+ launch.