Since 2019, the Lazada platform has begun to attract investment from domestic enterprises, so many friends have consulted about the process of how to settle in and open a store. For the convenience of everyone, this information will be shared uniformly.
1. Introduction to the Lazada platform
Founded in 2012, Lazada is the largest e-commerce platform in Southeast Asia. It has six major target markets in Southeast Asia, including Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines. There are more than 300 million SKUs on the Lazada platform, and it mainly deals in 3C electronic products, household goods, toys, fashion apparel, sports equipment and other commodities. In less than 7 years since its establishment, Lazada has quickly become the largest e-commerce platform in Southeast Asia. Although some netizens have compared it with AliExpress, Lazada has indeed become a similar existence to “AliExpress” in Southeast Asia. There is no doubt that this is closely related to Alibaba’s acquisition of Lazada and its inclusion in the Ali system. At present, the number of Lazada users has reached 560 million, and it is actively recruiting Chinese sellers.
For domestic cross-border e-commerce sellers, Lazada is a huge opportunity. Many people want to know how to open a store on Lazada. Next, I will introduce in detail the registration process, entry conditions and store opening fees for individuals to enter Lazada.
2. Lazada entry conditions
If you want to open a store on Lazada, you must first meet the following conditions:
1. Business license
2. You need to have a payment account and register as a company, such as Lianlian Cross-border Payment. In the second email you receive from Lazada, there will be instructions on registering for Lianlian Cross-border Payment.
3. Sellers must have certain e-commerce sales experience, such as having store opening experience on platforms such as Amazon and AliExpress.
4. The platform has certain requirements for products, such as prohibiting the sale of 3C consumer electronics products (such as mobile phones, tablets, cameras), wearable devices, and prohibited goods (such as liquid products, e-cigarettes, sex toys, food, medicine, etc.).
Lazada store opening fees
Lazada store opening fees mainly include two parts: one is the fixed fee charged by Lazada, and the other is other fees such as logistics. The specific fee calculation formula is as follows:
Lazada fees = order commission (commission) + value-added tax (GST) + account processing fee (2% of total sales) + shipping and other
The specific fees are as follows:
1. Order commission (commission): Lazada charges a commission of 1-4% for the entire site, and the platform has no annual fee.
2. Value-added tax (GST): For sales in six Southeast Asian countries, the VAT rates are different, namely Malaysia (6%), Singapore (7%), Thailand (7%), Indonesia (10%), Philippines (12%) and Vietnam (10%).
3. Account processing fee: The account processing fee charged by the Lazada platform is fixed at 2% of the total amount of each order.
4. Shipping and other fees: Lazada platform has launched the LGS global delivery plan, and sellers can also choose to ship by themselves. Therefore, the calculation of shipping costs depends on the delivery method chosen by the seller. In addition to shipping costs, other fees also include tariffs in various countries and Payoneer fees.
To sum up, the above is a detailed introduction to the entry requirements and store opening fees of the Lazada platform. I hope this information can be helpful to friends who want to open a store on Lazada.