With the acceleration of globalization and the popularization of the Internet, the African e-commerce market is booming, and Jumia has become an important force leading the market with its amazing sales surge. The rapid rise of this e-commerce platform in the African continent has attracted widespread attention, which not only reflects the vast potential of the African market, but also means that new sellers entering the market face huge opportunities and challenges.
With the demand of African consumers as the starting point, the Jumia e-commerce platform has rapidly expanded its sales in the African market. According to the latest data, Jumia has achieved a sales surge of more than 10 times in the past year, which is an impressive achievement. The reason for this sales surge is that Jumia has a deep understanding of the shopping habits of African consumers and constantly adjusts and optimizes its product selection strategy based on this.
As the main force among African consumers, millennials have played an important role in driving Jumia’s sales surge. In the context of the African continent’s population of 1.4 billion, millennials have strong spending power, and the proportion of holding mobile wallets is six times the world average. They spend more on e-commerce than other age groups and shop online during the prime time from 6 to 9 pm, which are the key points that Jumia has successfully grasped.
In addition, the spending power of male consumers on the Jumia platform is also gradually rising, especially in clothing and footwear. According to Jumia’s African cross-border e-commerce data, the proportion of male purchases of clothing and footwear even exceeds that of women. This trend shows that the spending power of male consumers in the African market has been recognized and developed, and it also provides sellers with more market opportunities in product selection.
After understanding the shopping habits of African consumers, sellers may wish to explore products that are more popular and more popular in the African e-commerce market. According to the sales data of the Jumia platform, mobile phones are one of the most popular products among African people, and their sales have remained high. In addition, women’s accessories, men’s shoes, etc. are also very popular. In addition, men’s and women’s clothing and accessories are also hot-selling categories in the African market. Men pursue high-quality and exquisite accessories, such as watches, bags, jewelry, glasses and belts, while women like fashionable and simple bags and jewelry.
In addition to clothing and accessories, electronic products also have huge demand in the African market. Mobile phones and their accessories, such as multi-function Bluetooth speakers, power banks, electronic watches, USBs, memory cards, mobile phone cases, and wireless Bluetooth headsets, have always been popular among African consumers. The sales of these products have continued to rise, bringing lucrative profits to sellers.
When considering entering the African e-commerce market, novice sellers need to pay attention to several product selection tips and suggestions. First, choose products with a customer unit price between $10 and $100, and try to provide products with good profit margins. Secondly, sellers are advised to build brands, because the African market is still in a state of no brand in terms of brands, and there are huge opportunities for new brands to successfully enter the market. Finally, sellers should have a deep understanding of the needs of African consumers and make choices based on actual conditions.
In summary, the surge in sales of Jumia e-commerce platforms in the African market not only reflects the vast potential of the African consumer market, but also provides important lessons for novice sellers entering the market. By familiarizing themselves with the shopping habits of African consumers, understanding market demand, and selecting products based on product selection tips and suggestions, novice sellers can shine in the booming African e-commerce market! Jumia e-commerce platform will continue to lead the industry transformation and bring more business opportunities and chances of success to sellers.