Product selection is one of the tasks that e-commerce companies must do, because not all products are suitable for online sales, and not all products have a market online. As the saying goes, a good iron must be made strong before it can be forged. E-commerce companies must carefully select products, follow the golden rules of product selection, and master the methods of product selection. E-commerce companies must do a good job of product selection before purchasing. There are three golden rules for product selection: always pay attention to hot spots on social media, always pay attention to the data of online stores, and judge market reactions through trial sales. This section mainly introduces one of the three rules of product selection – always pay attention to the data of online stores.
When selecting products, e-commerce companies cannot only focus on products with good sales, but the sales of products must not be too bad. How to judge the sales of products? You can check the sales records of online stores.
(1) Check the sales rankings
When selecting products, e-commerce companies can find hot-selling products from the sales rankings, and then analyze popular online stores to understand the credit rating, sales, popularity, reviews and other information of the online stores. By investigating hot-selling products and popular online stores, e-commerce companies can pick out some products with relatively good sales and the potential to be big sellers.
(2) View the hot search rankings
By viewing the hot search rankings, e-commerce companies can more intuitively understand the market demand, such as the trend chart of a certain type of product, buyer attributes, regional share, etc., so as to determine the business direction.
(3) View the hot selling soaring list
E-commerce companies can see the sales growth rate and popularity increase of a certain type of product from the hot selling soaring list, because this list is arranged according to the speed of sales growth and the size of popularity increase. The hot selling soaring list helps e-commerce companies grasp the development trends of various industries and understand which products have the greatest development potential.
Tips
For e-commerce companies, products are the key. Before selecting products, e-commerce companies should think about whether the products are reliable? Is it suitable for them? If the answer is no or hesitant, you may wish to reconsider.
Only when e-commerce companies find products that are both reliable and suitable for them can they remain invincible in the fierce competition. Therefore, it is particularly important to master the golden rule of product selection.