Nowadays, e-commerce platforms such as Taobao, JD.com, and Dangdang have not only attracted e-commerce companies to join, but also celebrities to join. For example, the famous crosstalk actor Yue Yunpeng (lovingly called “Xiao Yueyue” by fans) opened his own online store “Jianghu Shop Yue Yunpeng Star Store” and achieved a sales record of 17,000 servings of braised noodles in one month. The following is a focus on analyzing Yue Yunpeng’s online store. Through this analysis, the author hopes that you can gain some inspiration in product selection and operation.
“Jianghu Shop Yue Yunpeng Star Store” has the following two advantages, which are also important factors supporting its good development.
(1) Mainly sells Henan specialties
“Jianghu Shop Yue Yunpeng Star Store” mainly sells local Henan delicacies, including hot sauce, braised noodles, braised duck meat, braised chicken, etc. On the eve of the opening, Yue Yunpeng promoted his online store on Weibo, and the number of reposts and comments soared, and the number of likes exceeded 40,000. During the opening period, the online store had very impressive sales, such as 17,000 servings of braised noodles and 18,600 bottles of chili sauce. It is roughly estimated that the online store’s turnover in the first month of opening was about 700,000 yuan.
In addition, the packaging of the products is decorated with Yue Yunpeng’s cartoon image, including a cartoon image wearing a yellow headscarf and a blue shirt, and a cartoon image wearing a red robe. Yue Yunpeng is from Henan, so he uses Henan specialties as the main product of the online store. With the continuous optimization of operations, the product system of the online store has become more and more complete, and gift box products have been launched.
(2) Popular prices
According to most people’s understanding, when celebrities open online stores, the prices of products will not be too low, but Yue Yunpeng’s online store is not like this. The products of this online store are affordable, basically between 20 and 50 yuan. Popular prices are Yue Yunpeng’s positioning of his online store. Compared with other celebrities’ online stores, the prices of products in this online store are not high, which is acceptable to most buyers.
Tips
“Jianghu Shop Yue Yunpeng Star Store” is positioned as a Henan specialty store. It first uses Yue Yunpeng’s star effect to attract buyers, and then wins the attention and support of buyers with its good reputation and affordable prices.