1. Which products are not suitable for online sales?
Which products are not suitable for online sales? Please note that “not suitable” does not mean that they must not be sold, but that it is difficult to open up sales channels for such products online. In addition, products that are not suitable for sale also include products that are expressly prohibited by the state.
Almost every e-commerce platform has millions of online stores, and the products sold are also of various types, so the sales volume is naturally high and low. Generally speaking, products that are not easy to transport are not suitable for online sales, especially expensive and very fragile products. If the buyer receives a damaged product, the probability of return or exchange will increase accordingly.
For most e-commerce companies, it is not easy to operate one or even multiple online stores, so it is best not to sell products with too high risks and unstable profits.
In addition, products with low repurchase rates and competitive barriers are not suitable for online sales. For example, some products with competitive barriers are monopolized by large e-commerce companies. For such products, it is difficult for small and medium-sized e-commerce companies to make a breakthrough in sales. Therefore, small and medium-sized e-commerce companies should choose the products to be sold according to their actual situation. Only by objectively analyzing the advantages and disadvantages and making good operational plans can they be targeted and create high sales.
Tips
Snacks, daily necessities, clothing, shoes and hats, cosmetics, beverages, mobile communication accessories, jewelry, health care products and other products are suitable for online sales. For example, many e-commerce companies can purchase clothing and sell them online. As long as the style and quality of the clothing are not too bad, they can achieve good sales.
Second, follow the hot selection method
Follow the hot selection method is an effective means for e-commerce companies to select products reasonably. How to follow the hot? E-commerce companies need to grasp market trends and consumer demand. Specifically, they can start from the following three aspects.
(1) Subscribe to content about market trends
Subscribe and browse content about market trends to help e-commerce companies better understand the industry background such as consumer demand and market trends, and provide direction for product selection. When a product’s sales increase due to a hit variety show or TV series, this product is likely to become a hot product.
(2) Pay attention to product evaluation content
Product evaluation content will evaluate some newly launched products or products of the same type but different brands. For e-commerce companies that are selecting products, this content can provide reliable and rich product selection resources. When a large number of evaluation videos are found to be evaluating the same type of product, this type of product is likely to become a hot-selling product.
(3) Search through e-commerce platforms
On e-commerce platforms, the sales trends of different products can reflect market conditions and consumer demand. Hot-selling products can be used as a reference for e-commerce companies to select products. Alibaba is the world’s largest e-commerce platform, with hundreds of thousands of products on sale. E-commerce companies can analyze the sales trends of different products on the platform, find hot-selling products, and find suitable suppliers on the platform.
Through the above analysis, e-commerce companies can find hot-selling products and follow up in a timely manner. When using the method of following hot-selling products to select products, e-commerce companies should be careful not to follow products randomly when hot-selling products appear in the market. Some e-commerce companies select products through this method, but after a while they find that they can’t sell any of their high-selling products, or they sell them at the moment, but the return rate is also very high, which ultimately makes the gains outweigh the losses.
Following products needs to be cautious, because it is a risky thing. After finding a product, some e-commerce companies immediately follow up without conducting a market analysis, which often leads to losses. When following up, e-commerce companies need to pay attention to two key points
First, the e-commerce company may not get the information in time, which means that even if the information is true, when following the product, the consumer’s shopping demand has been saturated, making it difficult to sell the product. Secondly, even if the e-commerce company gets the information in time enough, once a certain category has a hit, there will be big competitors to follow up. Consumers’ shopping needs are certain, and fierce market competition will also make the product difficult to sell
Tips
When using the method of following the hit to select products, e-commerce companies should analyze the life cycle of the product. Because the life cycle of a hit generated by a hot event is often short, while the life cycle of a hit generated by some long-term popular well-known IPs will be very long.