On Lazada, an e-commerce platform full of business opportunities, sellers are pursuing high conversion rates for their products. However, to achieve this goal, in addition to the quality and price of the product itself, the quality of the product details page also plays a vital role. Before making Lazada product details pages, sellers must understand the requirements of the Lazada platform for product pictures and other requirements to ensure that they attract customers’ attention. This article will discuss in detail the requirements and production techniques of Lazada details page pictures.
1. Lazada details page picture requirements.
Lazada platform has strict and clear requirements for product pictures to ensure that products can be clearly displayed and attract potential buyers. The following are the requirements of Lazada platform for pictures:
1. Size: In terms of height, Lazada has no specific restrictions, but it is recommended not to make the picture too long. The piano function can be used to evaluate whether the picture height is suitable. Make sure that the picture can be displayed completely without scrolling.
2. Resolution: The resolution of the picture must not be less than 72dpi to ensure that the image clarity is sufficient.
3. Shooting requirements: The picture must clearly show the product and its details, with smooth outlines, and no blur, noise or pixelation. High-quality pictures will attract more buyers.
4. Text requirements: Text should not block the product or interfere with the display of the product. Text information should be divided into primary and secondary levels, and use formats such as lines and sections to ensure the clarity of the information. Text should not destroy the overall feeling of the entire detail page. Try to minimize the use of text and use more pictures to express information.
5. Color matching requirements: The overall tone of the picture should match your brand trademark and be coordinated with the product itself. This helps to create a consistent brand image.
2. Lazada detail page production skills.
In addition to meeting the picture requirements, making Lazada detail pages also requires some skills to improve conversion rates:
1. Basic information: Include basic information such as product display, store strength display, product features and promotional information on the detail page. This information can help you better show the advantages of the product and promote conversion.
2. Module order: The order of modules on the detail page is very important, as it determines whether customers will continue to browse. It is recommended to adopt an attractive order, such as first displaying the product’s selling points and other marketing modules, then the design concept and emotional marketing modules, and finally the store’s strength display module. Such an order can better guide customers to browse and stimulate their desire to buy.
3. Copywriting refinement: In the copy, it is recommended that sellers first find the core keywords, adjectives, and foil words, and then present them in a hierarchical order. The core keywords should be at the top, and then supplementary information should be gradually added. This helps customers understand the characteristics and value of the product more easily.
4. Combination of pictures and text: Pictures and text should complement each other to show product information more comprehensively. High-quality pictures attract attention, while clear text provides more details. Make sure that the pictures and text are coordinated to create an overall eye-catching detail page.
In summary, making a Lazada product detail page requires complying with the platform’s strict requirements for pictures and adopting some key techniques to increase conversion rates. It is important not to overuse words, but to attract customers through well-made pictures and concise copywriting. Through these methods, you can better attract the interest of potential buyers, increase the sales rate of products, and succeed on the Lazada platform. I hope this information will be helpful for sellers to create excellent Lazada detail pages.