1. Regionalization of logistics companies
Regionalization of logistics companies is conducive to improving the speed of receiving and delivering goods of e-commerce companies. Because the logistics network of regionalized logistics companies is relatively sound, there are more delivery mechanisms and express delivery points, which can effectively ensure transportation efficiency
In addition, e-commerce companies can choose better logistics companies in their own areas or supplier areas. These logistics companies have more express delivery points, and even some remote places can be delivered. Generally speaking, both suppliers and e-commerce companies will have their own long-term cooperation logistics companies.
Many buyers will reflect the service quality of logistics companies in their evaluation of products. If the logistics company does damage the legitimate interests of both parties, the e-commerce company will file a complaint, solve the problem according to law, and consider changing the logistics company. Even if the logistics company is very close to the warehouse of the supplier or e-commerce company, it is necessary to stop cooperation, so as to reduce losses.
Tips
If the e-commerce company has tried its best, but the supplier fails to deliver the goods in time and the buyer fails to receive the goods in time because the logistics company fails to transport in time, it will affect its own reputation and image, which is not worth the loss. Therefore, e-commerce companies must choose logistics companies carefully.
2. How to achieve delivery within 24 hours in online stores
Many buyers hope to receive the goods as soon as possible when they consume on e-commerce platforms. Now, all e-commerce platforms have order tracking functions. If the order is sent on the same day, the buyer will feel valued after knowing it.
If a buyer buys a product and waits for two days without tracking the delivery information, he will definitely have a bad impression of the seller. For sellers, the consequence is not only a bad review, but also the loss of many potential buyers. It can be seen that making buyers feel sincerity is an invisible promotion for sellers.
Now, “Double Eleven” has become a national consumption day, and many consumers are aiming at this day and preparing for a concentrated shopping. On that day, many sellers will face an astonishing peak in traffic and order peaks in addition to competing on prices. Therefore, the transportation and distribution of goods have become very severe challenges.
On the day of “Double Eleven”, Ms. Guo from Shanghai bought more than a dozen books in an online store, but the next morning, “Double Ten” had already been shipped at 9:21. She was very surprised by this, and said to her husband: ‘The order volume is so large, I thought it would take a few days to ship, but I didn’t expect it to be shipped today. What a big surprise! ‘
Mr. Zhang from Shenzhen was also surprised. He also placed an order from this online store on “Double Eleven” and received the delivery information the next day. In fact, during the “Double Eleven” period, in addition to Ms. Guo and Mr. Zhang being surprised, many buyers also received the delivery information from this online store very quickly.
Seeing that the logistics of this online store are so fast, buyers will have a greater favorable impression. In the future, when buyers buy things, they will definitely consider “visiting” this online store first. Other online stores We should also learn from this online store, constantly improve our delivery speed, and strive to deliver within 24 hours. So, what should online stores do specifically?
(1) Seize the idle period of logistics
To smoothly cope with the peak of orders, seizing the idle period of logistics is a good method. For example, many online stores will prepare orders on the day of “Double Eleven” and the next day, and the actual delivery will generally be on the 13th or even the 14th. This causes many logistics companies to have an idle period on the day of “Double Eleven” and the next day. In order to take advantage of this idle period, online stores can hand over part of the orders to logistics companies such as YTO, ZTO Express, and Quanfeng, so that their products can be quickly delivered to buyers.
(2) Extensive cooperation with logistics companies
If the shipment volume is large, the online store should find more high-quality logistics companies to cooperate with. For online stores, whether during the “Double Eleven” period or in daily shipments, they should greet the logistics companies in advance and ask them to appear at the delivery location within the specified time, which can improve the delivery efficiency
(3) Increase the number of delivery personnel
In order to achieve the goal of same-day delivery, the online store can be equipped with more delivery personnel, which can also allow buyers to get the products as soon as possible. For example, an online store hired several part-time staff during the “Double Eleven” period to support the warehouse center to be responsible for picking and outbound work in order to improve the delivery speed.
Tips
Online stores can let e-commerce platforms provide them with agency operation services. For example, cooperate with e-commerce platforms such as JD.com and Dangdang, sign contracts, and pay the corresponding basic service fees and commission service fees. E-commerce platforms will adopt different operating methods according to the current situation of online stores to ensure that online stores operate healthily and continue to grow. If conditions permit, online stores can adopt this model, so that they do not have to worry about logistics and delivery issues.