There are many sellers and buyers on Tiktok, but some sellers have a high number of video views, but the conversion rate is not high, and there has been no way to break through. What is the reason? See the following analysis for details.
1. The account is not vertical, the recommendation is not accurate, and the target audience group does not match
Big data promotion is different for different people, so short video sales must be developed vertically. The system will attach accurate labels based on your vertical content, so that short videos can be recommended to buyers more accurately. When updating the account video content, it should be kept vertical, should be kept in the same field, and the video update frequency should be stable. Don’t fish for three days and dry the net for two days.
2. Lack of guidance and clear calls to action
Sellers can build relationships and trust with buyers by replying to buyers’ comments and private messages, and improve buyers’ stickiness and loyalty. They can also stimulate users’ purchasing behavior by setting coupons, lucky draws, limited-time discounts, etc., thereby increasing users’ order rate and repurchase rate.
3. Low video quality and inconsistent content with buyers’ interests
In the era of information fragmentation, shorter videos are more popular with buyers, which also provides an opportunity for the rapid development of short video delivery. The video length should be kept between 15s and 20s, otherwise the video will not be able to fully display the integrity of the product if it is too short. Although most delivery videos are based on simple product display, the picture quality is also very important. Only by maintaining a good visual experience can the video be played more and more, thus gaining the favor of buyers.
4. Product selection
Most buyers will choose according to their needs when shopping through short videos, so the product selection is very important. If the demand for the product is not high, even if the video is exquisite, the conversion rate will not increase. Therefore, the selected products should be as popular as possible, covering as many buyers as possible and with high cost performance, and the price should be moderate and acceptable to customers.
Regarding the factors affecting the conversion rate of short video delivery, sellers can start with the above reasons, continuously optimize the video content, and choose products with high cost performance, which are all better solutions.