For most Amazon cross-border e-commerce operators, the ultimate goal of product supply chain optimization is to maximize the ROI of the product supply chain. The specific goals of improving RO are usually to increase profits, reduce costs and increase revenue. Costs include operating costs, warehousing and transportation costs, inventory costs, management costs, etc., while revenue is affected by the quality of services that the company can provide, including production punctuality, product positioning, product arrival rate and other factors.
The enterprise cost part mainly involves four aspects: operating cost optimization, storage and transportation cost optimization, inventory cost optimization, and management cost optimization.
And optimization
(1) Operating cost optimization: including optimization of on-site advertising costs, off-site traffic optimization, on-site SEO (listing natural ranking) optimization, etc.
(2) Warehousing and transportation cost optimization: including logistics supply chain optimization, FBAFBM logistics channel optimization, warehousing and inventory optimization, etc.
(3) Inventory cost optimization: including safety inventory quantity setting, inventory days estimation, warehouse inventory optimization, etc. (4) Management cost optimization: including marketing channel management, personnel management optimization, store group management optimization, etc. The corporate revenue part mainly involves two aspects: product positioning optimization and store group profit optimization. (1) Product positioning optimization: including market capacity analysis, data-based product selection methods, product price analysis, etc. (2) Store group profit optimization: including store group four-quadrant analysis method, store group capital return rate analysis, etc.