Ozon provides sellers with a powerful tool that helps easily get product reviews and improve product performance on the platform. This tool is called “Automatic Promotions”, and here are the detailed steps on how to activate and use it:
1. Activate Automatic Promotions.
Log in to your Ozon seller account.
Go to the “Promotions” → “Point Reviews” page.
In the “Automatic Featured” section of the page, click the Enable button to activate Automatic Promotions.
Specify the start time of the promotion.
2. Review the campaign forecast.
Before activating Automatic Promotions, review the campaign forecast to ensure that you meet your needs, including the following factors:
The number of products participating in the promotion
The forecast of the increase in shopping cart conversions
The expected number of points that buyers will earn through reviews (note that 1 point is equal to 1 ruble)
The number of reviews that can be obtained
Note that the number of products changes every day, so you need to keep a close eye on the progress of the campaign to ensure that you do not exceed your budget.
3. Create a promotion.
Once you have met the conditions for activating an automatic promotion and have reviewed the campaign forecast, click the “Create Promotion” button.
4. Recommended bids for products.
To help products quickly get the first 10 reviews, Ozon will set recommended bids for each product. These prices cannot be changed. During the campaign, the list of products will be automatically updated: when a product receives 10 reviews, it will be removed from the campaign and new products without reviews will be added.
Even after all products have received ten reviews, the campaign remains in the “activated” state, but no longer incurs fees. Therefore, it is recommended not to turn off the campaign immediately to collect reviews for new products in the future.
5. Stop the campaign.
If you wish to stop the automatic promotion, set the switch to the corresponding position, “Stop the campaign”. This will stop the campaign and stop incurring fees.
By using Ozon’s automatic promotion tool, you can easily obtain product reviews, increase product exposure on the platform, increase sales, and improve customer loyalty. This is a powerful tool to help drive business growth.