On the Ozon platform, quality control is one of the key factors to ensure the smooth operation of the seller’s business. Understanding key indicators such as cancellation rate and overdue delivery rate is essential to optimize operations. In this article, we will take a deep dive into these two key indicators to understand what they mean and how to manage them effectively.
First, cancellation rate.
The cancellation rate is a key indicator that reflects the proportion of packages that have been cancelled in the last 7 days. The cancellation rate can help understand whether the business is operating normally and whether there are some potential problems. The following are the fields related to the cancellation rate:
Accepted for processing: This is the date and time when the package was received for processing, indicating the number of packages processed in the last 7 days.
Shipment cancelled: This field indicates whether the package has been cancelled, regardless of the reason for cancellation.
Cancelled by the merchant: This field indicates whether the package has been cancelled, regardless of the reason for cancellation.
Cancellation percentage in the number of shipments: This is the proportion of packages that have been cancelled in the last 7 days, expressed as a percentage.
Cancellation rate is an important business metric, and a high cancellation rate may affect your reputation and business benefits on the Ozon platform. Therefore, it is important to pay close attention and take measures to reduce the cancellation rate.
Second, late delivery rate.
The late delivery rate is another key metric that reflects the proportion of parcels that were not delivered to the logistics company on time in the last 14 days. The late delivery rate can help understand delivery efficiency and whether there are operational problems. The following are the fields related to the late delivery rate:
Accepted for processing: This is the date and time the parcel was received for processing, indicating the number of parcels processed in the last 14 days.
Shipment date: This is the date the parcel was shipped, only including dates within the last 14 days.
Shipment cancelled: This field indicates whether the parcel has been cancelled, regardless of the reason for the cancellation.
Cancelled before shipment date: This field indicates whether the parcel has been cancelled before it was delivered to the courier or the collection point.
Delay of shipment through the merchant’s fault: This field shows whether the shipment was delayed due to fault. According to Ozon’s regulations, the distribution time shall not exceed 24 hours.
Delay in calendar days: This is the number of days of delay for overdue shipment, calculated in calendar days.
Percentage of non-handed-over shipments: This is the proportion of parcels that were not delivered to the logistics company on time in the last 14 days, expressed as a percentage.
The overdue delivery rate is a key customer satisfaction indicator because timely delivery is critical to the customer experience. A high overdue delivery rate may lead to customer dissatisfaction and affect the business reputation.
Third, manage the cancellation rate and overdue delivery rate.
In order to effectively manage the cancellation rate and overdue delivery rate, the following measures can be taken:
1. Timely processing of parcels: Ensure that parcels are processed and shipped in a timely manner to avoid overdue deliveries.
2. Reduce cancellations: Minimize the number of order cancellations, ensure that product information is accurate, and that inventory is sufficient to reduce the need for cancellations.
3. Optimize inventory management: Manage inventory properly to ensure that there are enough products to meet order demand.
4. Pay attention to reports: Regularly review cancellation rate and overdue delivery rate reports to identify problems and take corrective measures in a timely manner.
5. Improve operational efficiency: Optimize order processing procedures, improve delivery efficiency, and ensure that packages are delivered on time.
In summary, cancellation rate and overdue delivery rate are key Ozon quality control indicators, which directly affect business operations and customer satisfaction. By paying close attention to these indicators and taking appropriate management measures, you can ensure that your business continues to operate robustly on the Ozon platform.