Many Amazon sellers often take a detour when setting keywords in the first step, which leads to the inability to quickly establish advantages and miss opportunities. For cross-border e-commerce operations, in addition to product selection, the most important thing is the choice of keywords. How should sellers choose keywords to promote exposure and achieve limited conversion?
If sellers can find the precise keywords for their products, the seller’s products can be on the homepage, which will bring huge traffic conversion into orders. Therefore, the accuracy of keywords can determine the sales volume of sellers’ products to a certain extent. We can find precise keywords that are conducive to the exposure of our products through the following methods and channels:
First, the Amazon search box is the best keyword browsing tool! When you enter a keyword in the Amazon search box, Amazon will recommend some keywords with the highest search volume related to this word based on the size and matching degree of customer searches.
Second, analyze competitor listings. Find the same products that rank higher in the category, and the listings of mature products are more referenceable. Generally, the core keywords of products are in the title, and there are some important attribute words. You can use keyword tools to filter and choose to use those that match your own products.
Sellers should prioritize keywords when setting them. The core keywords of a product need to directly indicate the attributes of the product itself (such as Bluetooth headsets), the precise keywords of the product are modifications to the product (such as neck-hanging Bluetooth headsets), and the long-tail keywords are refinements of the product attributes (waterproof Bluetooth headsets).
The core keywords of a product indicate the most essential features of the product and generally do not change much. As for the precise keywords and long-tail keywords of the product, sellers can make certain modifications based on the search term rankings.
As the most basic factor affecting product exposure, keyword selection and optimization is a long-term process. Continuous optimization with these keyword setting techniques can make sellers’ operations easier. The above are Amazon’s keyword setting techniques. I hope these contents can serve as a reference for sellers in the process of setting keywords.