Enterprises analyze their audiences mainly to better attract their audiences. There are many indicators on Facebook to measure the performance of attracting audiences. The two most important indicators are the number of followers and the number of likes. The number of followers refers to the number of users who choose to receive the content published by the business in the dynamic news, and the number of likes refers to the number of users who like the business homepage. Audience indicators mainly include the following aspects.
The first is demographic data. Demographic data specifically shows which groups of people are more popular with the content of the homepage. Companies may notice that certain audiences interact with their homepages more frequently, such as young people, women, or users living in the southern part of the country where the company is located. Use these trends to understand the company’s audience.
The second is users who actively participate in the interaction. Users who actively participate in the interaction have always been the most convenient way for companies to get user feedback. Companies hope that users can give positive suggestions or opinions on the products to the company after using and experiencing the company’s products or services, so as to analyze whether to improve or upgrade the products or services. The more interactions there are in dynamics or posts, the more exciting content the company can create through these posts.
The third is users who passively participate in the interaction. This indicator can help you understand whether users who have read the post have taken actions such as hiding the post or reporting spam. If too many users take this action, it may have a negative impact on the number of people covered by the company’s post. Changes formed by statistical analysis of negatively interacting users can help companies adjust incorrect information in a timely manner.
Fourth, the timing of posting, to understand the time period when fans participate in the interaction. This indicator can help companies understand the time when the target audience participates most in the interaction, and understand the living habits of the target audience. When making marketing promotion plans, certain specific marketing activities can use similar time periods as a reference to achieve the purpose of stimulating the audience’s enthusiasm for interaction. In this era of information explosion, it is a big challenge for companies to seize more hot spots.