The creation of overseas social media marketing content should generally follow the following principles.
(1) Create content around keywords.
The purpose of overseas social media marketing is to spread. In order to make the content more easily included in search engines, you can first search for hot search terms on search engines such as Google and Baidu, and then create content around hot search terms. However, the criterion for judging good content is to convert readers of the article into buyers of the product. Unnatural quoting of keywords will confuse readers and they will neither spread the content nor buy the product.
(2) There must be a clear theme.
Research shows that countless contents are uploaded to social media every day, competing for the public’s attention. In order to stand out from this information, the content must have a clear theme, preferably directly reflected in the title. Before creating content, you need to understand the target customers of the product, what pain points the customers have to solve, and create content based on the pain points. Empty content or content that deviates from the topic will not achieve good content marketing results. However, we must be careful about the phenomenon of “clickbait” in social media content creation. This type of content attracts readers to click through by optimizing the title, but the content itself is of low quality. This not only makes it difficult to achieve the goal of improving the brand image, but is actually a deduction.
(3) Create authentic content.
Content that is inconsistent with the facts will make the brand lose credibility. We must insist on publishing verified and authentic content and resolutely put an end to the random forwarding of unverified information. Only in this way will customers respect the brand.
(4) The content published must maintain brand consistency.
“Consistency” is an inevitable requirement for building a brand. “Consistency” includes accounts, homepages, content styles, interactive behavior habits, etc. “Consistency” is often reflected in details, such as consistent fonts, pictures and videos, and even emoticons (emoji); it is also reflected in the targeting of different user groups, such as maintaining a mature and stable content style for middle-aged people with successful careers, and a lively and playful content style for young people who like “secondary”; it is also reflected in the time and continuity of content dissemination, such as sending interesting video content every Wednesday at 6 pm, and doing this for a year, which is conducive to cultivating user stickiness and loyalty.