First, understand the audience on Facebook. The audience can be divided into homepages according to the user’s behavior on the public homepage.
Homepage likers refer to users who actively like the company, brand products, and posts. They are the most engaged audience. Likes indicate that they agree with a certain point of view or content output of the company. Such users can like (Like) without following the company. When users like, it will be displayed on the company’s public homepage. Therefore, the company can analyze the user’s preferences by the number of “likes” of different posts.
Fans refer to audiences who have a unique hobby for something. Such users are very enthusiastic about the company’s products or content. They often hope to be able to keep up to date with the latest information about the company, brand or product. Since users’ preferences for things are time-sensitive, many users will become “zombie fans” after a long time. Homepage fans (Follow) will receive dynamic updates of the homepage in their dynamic messages. Users can follow the homepage without clicking “Like”. At the same time, after following, users can also unfollow at any time. The number of fans will be displayed on the public homepage. Companies can analyze user preferences by the increase or decrease in the number of fans, so as to adjust marketing strategies.
Reached users refer to users covered by marketing information. When users who follow or like the company’s homepage share the company’s dynamics, the company’s dynamics can reach a wider audience. These users are not very concerned about the company, and usually the company needs to make more efforts to establish a connection with users. In addition, reached users can also be a wider audience reached by the company through promotional dynamics or using Facebook advertising tools.