If a seller has near-perfect buyer metrics or has a very competitive product price, then there is a chance to get the Amazon Buy Box. Let’s take a look at the step-by-step variables that affect the Buy Box.
1. Variables with greater impact
1) Delivery method: Amazon’s own shipping time for delivering goods, scored based on shipping rate and inventory data. FBA will greatly increase the seller’s chances of earning the Buy Box. The order of grabbing the Buy Box under the same circumstances: Amazon’s own sellers> FBA> local delivery> China delivery
2) Final price: The final price is the price charged by the seller when the product is shipped to Amazon (including shipping and tariffs). The higher the seller’s rating, the higher the price he can charge Amazon and keep his Buy Box position.
3) Seller rating: The seller’s rating is the overall experience the seller provides to buyers. Amazon will reward sellers with 100 points. If some additional services are provided, Amazon will reward sellers with some additional points. Delivery time is only 0 points. Cancelling an order will deduct 100 points. Bad reviews will deduct 500 points. The seller’s total score is the seller’s average transaction score over the past year. The more recent scores, the higher the proportion.
4) Shipping time: Shipping time can be said to be a very important factor. Whether on-time delivery can get the Buy Box is very important. Amazon’s shipping time is divided into: 0-2 days, 3-7 days, 8-13 days and 14 days.
2. Medium-impact variables
1) Order defect rate: referred to as ODR, the bad review rate is composed of three factors, AZ (transaction guarantee claim rate) and refund rejection rate. The score is divided into two parts: short-term from 17 days to 77 days and long-term from 32 days to 122 days. Orders in the past 17 days are not included. Whether it is long-term or short-term, if the order error rate is greater than 1%, the seller’s acquisition will greatly reduce the chance of Buy Box.
2) Evaluation score: buyer rating, new rating has a greater impact.
3) Shipping history: Shipping-related scores include on-time delivery rate, delayed delivery rate, and the proportion of tracked orders. These proportions are divided into 7 days, 30 days, and 90 days.
4) Seller feedback time: Whether the buyer can respond quickly will also affect the chance of getting the Buy Box. Only if you respond to more than 90% of the buyer’s questions within 24 hours, you will have a chance to enter the Buy Box.
3. Variables with lower impact
1) Number of buyer evaluations
2) Inventory depth and sales
3) Cancellation and refund ratio: A cancellation rate of more than 2.5% will affect the chance of getting the Buy Box.
I hope the above content is helpful to you.